As their farm entered a rough patch, fourth generation orchardist Kaitlyn Thornton in Tonasket, Washington, ventured into social media to reach a larger audience.

Her engaging approach has elevated her into a popular agricultural influencer, who now regularly reaches millions of people with photos and videos of their apple and pear harvests, cultural practices and everyday farm life. 

As the average farm operator continues to get older, Thornton said there are many opportunities for Gen Z to contribute. She said her generation has the knowledge and interest in helping, but many lack self-confidence and need a boost from the older generations.

You can follow Kaitlyn at Apple Girl Kait on Instagram and TikTok and Kaitlyn Thornton on LinkedIn.