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After the release of iOS 15 it has become clear that Apple is not just a wannabe in the mapping space. As they move towards AR, Maps has become a discovery platform and a fully functional travel tool. Mike, attempting to eat his own dog food, takes it on his cross country journey as his sole mapping and discovery tool. 

Twitter, despite its outsized role in our news focused culture, has long underperformed financially. Whether Dorsey left willingly or was forced out, there is an opportunity to redefine how it can survive and thrive. Is that a subscription or is a better API model?

Greg Sterling highlights how the maturation of Google has led to inevitable ethical conflicts. Is this unique to Google or part and parcel of a larger pattern? Is it an inevitable outcome as the fair haired offspring of 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 43 12-03-21

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