<p>Who knows more about your product or service? You or the prospect?  Who know more about the decision-making process or criteria? You or the prospect? Who knows more and when is the question Bill and I will discuss with our special guest, Anthony Iannarino and his JUST released book: Elite Sales Strategies: A guide to being OneUp, Creating Value, and Becoming Truly Consultative on episode 508 of the Winning at Selling Podcast.</p>

Who knows more about your product or service? You or the prospect? Who know more about the decision-making process or criteria? You or the prospect? Who knows more and when is the question Bill and I will discuss with our special guest, Anthony Iannarino and his JUST released book: Elite Sales Strategies: A guide to being OneUp, Creating Value, and Becoming Truly Consultative on episode 508 of the Winning at Selling Podcast.

<p>Who knows more about your product or service? You or the prospect?&nbsp; Who know more about the decision-making process or criteria? You or the prospect? Who knows more and when is the question Bill and I will discuss with our special guest, Anthony Iannarino and his JUST released book: Elite Sales Strategies: A guide to being OneUp, Creating Value, and Becoming Truly Consultative on episode 508 of the Winning at Selling Podcast.</p>

April 2022 - Guest: Anthony Iannarino

Welcome to the Winning at Selling Podcast.  Your hosts Bill Hellkamp and Scott "Professor Plum."

This podcast is dedicated to the overall success in the sales channel.  From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome.  This is not done without a commitment to ongoing career development in learning market-relevant techniques, overcoming conceptual barriers, applying proactive and productive behaviors and projecting a positive attitude.

Whether you are defending first place in the market or dedicated to fighting for first place, each episode will deliver proven advice you can apply that day to improve your sales results.

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Welcome to the Winning at Selling Podcast. Your hosts Bill Hellkamp and Scott "Professor Plum." This podcast is dedicated to the overall success in the sales channel. From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome. This is not done without a commitment to ongoing career development in learning market-relevant techniques, overcoming conceptual barriers, applying proactive and productive behaviors and projecting a positive attitude. Whether you are defending first place in the market or dedicated to fighting for first place, each episode will deliver proven advice you can apply that day to improve your sales results.

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April 2022 - Guest: Anthony Iannarino

April 2022 - Guest: Anthony Iannarino

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