Elevate your sales game with the C-A-R-T framework—Confidence, Authenticity, Risk, and Trust. Discover the secret to turning these elements into powerful tools to unlock unprecedented success in your sales strategy. Uncover why embracing risk fuels your confidence, and how being genuine helps maintain the delicate balance needed to build trust with your clients.

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Top B2B sales producer Andrew Barbudo shares his secret sauce for sales success. Join Mark as he chats with Andrew about his fascinating journey from journalism to becoming a sales powerhouse. Discover how he leverages his journalism skills to adapt and thrive in the competitive sales landscape, emphasizing the power of listening to clients and adapting to market shifts. We also tackle the inevitable challenges salespeople face, like maintaining persistence during those slow periods, and how focusing on customer feedback can lead to long-term success.

We’ll also break down the essentials of differentiating between warm leads and cold prospects and unveil the critical role of CRM systems in nurturing these valuable relationships. 

👤 About the Guest

Andrew Barbuto is the author of Top Sales Producer: How to Crush Your Sales Quota and a top-performing sales producer in the adtech industry. 

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Mark unveils how these sales experts propel themselves beyond average by breaking their goals into actionable, strategic steps. Discover the vital role of understanding the sales funnel, where quality supersedes quantity in lead generation, and learn how to leverage your CRM system to its fullest potential. Let’s move beyond just hitting a number; it's about optimizing each step of your sales process for ultimate success.

🧠Dive into your goals with Mark’s Goal Setting Masterclass on The Sales Hunter University.

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Join us as we welcome Jonathan Lister to discuss the cutting-edge integration of video and AI technology in sales. Jonathan shares his expertise on how platforms like YouTube are reshaping how content is consumed, underscoring the vital role video plays in modern sales strategies. From AI avatars that elevate buyer interactions to the growing preference for visual content, this episode unpacks the innovative tools redefining personalization and engagement in sales.

Pre-event video introductions and AI-driven personalization are just the beginning of what’s possible. Mark and Jonathan also discuss balancing automation with human touch.

👤 About the Guest

Jonathan Lister is the COO at Vidyard and was previously the VP of Global Sales Solutions at Linkedin. 

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📈 At RapidScale, exceptional technology is powered by exceptional people.

Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com

Let’s tackle the tough question of how to keep selling momentum alive when business seems to slow down. Discover the art of tailoring a smaller, more digestible version of your product or service to build trust with clients.

 We'll explore why it's crucial to maintain your drive and keep those phone calls and emails flowing. This episode is packed with real-world examples and stories designed to illustrate how asking the right questions can help you understand customer needs deeply. 

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📈 At RapidScale, exceptional technology is powered by exceptional people.

Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com

Rejection often sends professionals running before the real game begins. Trailblazer in the sales industry, Danielle Cobo, brings her wisdom from her journey in copier sales to dental equipment, showing how breaking down monumental goals into bite-sized tasks can make a world of difference. We chat about the power of setting personal KPIs to monitor progress and maintain a keen focus on long-term objectives.

Shifting gears, we trade in the old-school tactics for a consultative method centered on truly understanding customer needs. Danielle and I share our personal stories of how confidence can blossom through dedicated learning and development.

👤 About the Guest

Danielle Cobo is the author of Unstoppable Grit, and is a keynote speaker, sales trainer, and senior consultant at Precise Selling.

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📈 At RapidScale, exceptional technology is powered by exceptional people.

Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com

Rejection isn't the end—it's just a stepping stone to future success, or as Mark likes to put it, “only a moment in time.” Uncover the strategies to turn a "no" into an opportunity, keeping your head held high and your momentum strong. 

Discover how reaching out to your favorite customers can be more uplifting, plus how to quickly get back on track by making more prospecting calls and focusing on potential "yeses." 

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📈 At RapidScale, exceptional technology is powered by exceptional people.

Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com

How strong is your: Deliverability, Lead Sourcing, Copywriting, & Data Quality? Join us as Tal Baker-Phillips from Lemlist unpacks the secrets to successful prospecting that can elevate your sales game. Tal sheds light on the critical components of prospecting, such as the ever-evolving art of copywriting. 

Each of these elements is vital, and ignoring even one can derail your efforts. Discover cutting-edge email prospecting strategies that prioritize quality and precision over sheer volume. We explore the power of strategic sending practices, such as inbox rotation, and the importance of A/B testing to maintain deliverability while expanding outreach. 

You'll learn the significance of focusing on a single problem per email and how value-based calls-to-action can ignite genuine conversations with your prospects. This episode promises to redefine how you connect with your audience and optimize your email communication for maximum impact.

👤 About the Guest

Tal Baker-Phillips is a Sales Leader at Lemist in Paris, France. Learn more about Lemlist here. 

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📈 At RapidScale, exceptional technology is powered by exceptional people.

Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com

Taking charge of the prospecting dance is crucial—not just repeating the same old moves, but instead offering fresh insights with every interaction. Mark highlights the significance of initiating contact with a phone call followed by an insightful email, rather than the other way around. Learn how to adjust your follow-up tempo according to the sales cycle, whether it's a quick daily interaction for frequent buyers or a weekly engagement for larger, capital expenditure sales.

By understanding the value of consistent and innovative communication, you can maintain interest and stay ahead in the sales game.

⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

📈 At RapidScale, exceptional technology is powered by exceptional people.

Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com

Networking face-to-face and online has a huge impact on business growth and job searching. We welcome Casey Hasten from Success North Dallas as we discuss setting the stage for networking that truly matters. Mark and Casey highlight the significance of making meaningful connections that leave a lasting impression.

Drawing insights from the book "The Go-Giver," we discuss how to offer value without expecting anything in return and the importance of follow-up meetings to strengthen connections. Mark shares his frustration with the "connect and pitch" culture prevalent on LinkedIn, advocating for a more genuine approach. Mark also reveals his secret to remembering networking details to ensure consistent and authentic interactions. 

👤 About the Guest

Casey Hasten is the CEO and Chief Recruiter at Ascend Talent Partners LLC and CEO of Success North Dallas, a premier relationship-building organization.

⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

📈 At RapidScale, exceptional technology is powered by exceptional people.

Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com