Can we outsmart big brands by being more human? Discover how to transform the inherent strengths of your small business into your superpowers—competing with larger brands by leveraging humanness, agility, and authenticity. Guest Shauna Suckow shares her expertise on how genuine communication and adaptability can set you apart, particularly in the post-COVID landscape where relaxed professionalism fosters trust and differentiation. We'll explore why embracing these qualities not only makes salespeople more relatable, but also builds lasting connections swiftly in a crowded market.

Mark and Shawna also tackle the art of defining your ideal customer with precision and purpose. Plus, learn how to craft personalized communication that resonates deeply with your target audience.

👤 About the Guest

Shawna Suckow is a Keynote Speaker, Consumer Behavior Specialist, and author of 'Small Is Your Superpower.'

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Monday Sales Kickoff: Prospecting is not dead. But the rules and expectations have changed. Discover how the landscape of sales prospecting is changing and what strategies can keep you ahead of the curve. Join Mark Hunter as he reveals the strategies to building trust and credibility in your sales approach.

This episode zeroes in on five transformational strategies: tapping into referrals, creating common connections, earning industry recognition, showcasing proven results, and staying active on social media. These elements are essential for positioning yourself as a trustworthy partner who truly understands customer needs.

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Imagine going to bed as a senior vice president and waking up to a 2% chance of survival. This was the reality for our guest, Roderick Jefferson, who survived a massive stroke and emerged with a completely new perspective on life. In our conversation, Roderick shares his incredible journey from the high-stress world of corporate life to finding a new purpose in what could have been a tragic ending. This episode is a stark reminder that life can change in an instant, urging us to rethink what success truly means beyond job titles and salaries.

Mark and Roderick explore the insights he gained, capturing them in his book 'Stroke of Success,' which redefines the essence of triumph and perseverance.

👤 About the Guest

Roderick Jefferson is a Keynote Speaker, GTM Strategy & Enablement Leader, and Author of 'Sales Enablement 3.0' and new book, 'Stroke of Success.'

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Ditch the big prospecting list; ask these ten questions to protect your time and boost your sales. Discover how to sift through the noise of the marketplace and zero in on the prospects that truly matter. Mark walks you through ten powerful questions designed to evaluate crucial factors like lifetime value, industry standing, and referral potential. By answering these questions, you'll learn how to optimize your time and resources, ensuring that your efforts are focused on high-value targets with the greatest potential for success.

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Peer mentoring and collaboration are more crucial than ever, and can be achieved through brief, powerful conversations. Colleen Stanley, co-author of "Be the Mentor That Mattered," joins us to uncover the impactful world of informal mentorship. As society faces challenges like the breakdown of community and the perils of social media, the demand for authentic mentorship grows. Mark and Colleen discuss how business leaders can counteract these trends by modeling genuine engagement and presence. Successful salespeople, with their knack for building relationships, are uniquely positioned to step up as mentors and offer guidance.

This conversation highlights how informal mentorship can unlock potential and support personal and professional growth. Colleen shares strategies for finding the right mentor, stressing the importance of integrity and preparedness. By staying proactive, even when formal processes are lacking, individuals can tap into the power of mentorship to achieve what once seemed impossible.

👤 About the Guest

Colleen Stanley is the leading sales expert on emotional intelligence for sales and sales leadership, and co-author of 'Be the Mentor that Mattered.' Explore further resources at www.salesleadershipdevelopment.com

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What are the two skills AI can't replace? Relationships and Risk. Join Mark as he explores the impact of AI on job security and how you can navigate these changes with confidence. Forget about the fear of automation; it's time to focus on who can elevate your career rather than merely how to adapt. By taking stock of your strengths, assets, and connections, you can position yourself for growth and success in today's marketplace.

Consider this conversation not a threat, but a gift—an opportunity to grow and connect in an AI-accelerated era.

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Discover the secrets to crafting a winning sales strategy with Simon Hares, sales and management trainer and Top Linkedin Sales Voice. Simon shares his wealth of experience, illustrating how even a simple, well-defined sales plan can be the catalyst for growth and business success. Mark and Simon highlight the dangers of operating without a strategy, such as drifting aimlessly and missing lucrative opportunities.

They'll tackle the real-world challenges sales teams face, from struggling to prioritize tasks to the pitfalls of ineffective strategy meetings. Learn the VAULT strategy, a tool for streamlining plans and keeping your strategy document dynamic and relevant.

👤 About the Guest

Simon Hares is an international sales and management trainer, as well as a Top Linkedin Sales Voice. He is the Founder and Managing Director at SerialTrainer7.

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Our customers love us much more than we realize. If we just tapped into the exponential potential of referrals, we'd discover it's the easiest way to grow sales. In this episode, Mark expands the view on referrals from just current customers, to anyone who understands what we do. Discover how to expand your referral pool far beyond its current limits.

Referrals can transform your business relationships, and Mark will guide you on when and how to ask for them, especially during November, when gratitude is at its peak. The language Mark provides will help you celebrate your customers' success while inviting new opportunities.

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Outbound prospecting isn't dead, it's just different. TSHP welcomes Jason Bay, outbound sales coach, trainer, and SKO speaker for a conversation about how to outbound smarter. Uncover the math problem haunting sales teams—those dismally low cold call and conversion rates—and explore innovative ways to manage and improve them.

Discover how sales reps can benefit from AI tools like ChatGPT for practical, real-world experience, even when live conversations are scarce. Mark and Jason shed light on crafting an effective sales rhythm, and how voicemails can double as marketing messages, guiding prospects to your emails, rather than just seeking callbacks.

👤 About the Guest

Jason Bay is founder and CEO of Outbound Squad. He was recognized by Salesforce as a Top 27 Sales Influencers to Follow in 2024. He's worked with companies like Gong, Rippling, Medallia, Zoom, Monday.com, GoGuardian, and Shopify.

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Monday Sales Kickoff: Great selling isn't about lowering your price—it's about raising your value. Discover the difference between buyer interest and intent, and how this understanding can elevate your sales game. Gain insights into how recognizing and addressing customer pain points is crucial for establishing trust and creating proposals that resonate. Learn why timing is everything when presenting pricing and how the right questions can lead to solutions that match your customer's unique situation.

💡Read the BLOG for this episode.