In this episode of The ConTech Crew, hosts Jeff Sample and Nathan Wood are joined by Alex Sidorov, the COO and CFO of Gamma AR, a leading company in augmented reality for construction. Together, they explore the evolving role of AR, the challenges in adopting new technologies, and the importance of integrating innovation into the construction workflow.

Alex shares his fascinating transition from a corporate finance background to the construction technology sector. He discusses the myths, realities, and breakthroughs in AR adoption, addressing the gaps in the industry's productivity and profitability while highlighting how data visualization can streamline workflows and decision-making.

If you’re curious about how technology like AR can improve collaboration, reduce rework, and optimize construction processes, this episode is packed with insights into where the industry is headed and what tools are shaping the future.

Expect to Learn:

• How augmented reality (AR) bridges the gap between design intent and construction execution.
• The biggest challenges in construction profitability and why margins remain so slim.
• Why AR is no longer a "tech toy" and how it’s being integrated into workflows.
• The importance of data-driven decision-making for asset owners and project teams.
• Future trends in construction technology and where AR is poised to make a significant impact.

Episode Breakdown with Timestamps:

• [02:07] Meet Alex Sidorov and His Journey: Alex shares his background in corporate finance, his move into the construction tech world, and his role at Gamma AR.
• [06:50] Technology Adoption in Construction: Alex explains the cultural and technological hurdles that have slowed AR adoption and how the new generation is embracing innovation.
• [13:35] Overcoming Mistakes with Technology: Nathan and Alex dive into how technology can mitigate common mistakes and empower teams to learn from failures.
• [25:18] Real-World Use Cases for AR: Key applications of AR, including progress tracking, QA/QC, and visualization for decision-making in the field.
• [29:09] Future Trends in Construction Technology: Alex shares his predictions for integrating AR, VR, and other technologies, emphasizing collaboration and data-driven processes.
• [37:00] Closing Thoughts and Where to Connect: Jeff and Nathan wrap up the episode, highlighting key takeaways and sharing how listeners can learn more about Gamma AR and connect with Alex.

Follow The Guest:

• LinkedIn: linkedin.com/in/alexander-sidorov-60a0a961 
• LinkedIn(Business): https://www.linkedin.com/company/gamma-technologies-ar-bim/
• Website: https://gamma-ar.com/

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