Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant.

This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win.

I share:

• How to approach awards strategically
• Ways to research and select the right awards
• Tips on what makes award entries compelling
• The importance of using accessible language
• How to structure winning narratives and tell compelling stories
• Ways to prepare for judging visits
• What judges actually look for

Resources and links

Abbas Marketing

RIBA Awards Judging Applications

Architizer A+ Awards

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

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