Marketing Meetup Podcast

Nathalia Gaspar was nervous about giving her website to AI. Would it break everything? Would it cost her job? Now it builds a page 6 times faster than she can, and she's building a 2027 website roadmap live so you can plan yours.Nathalia, web strategist at Prismic, scores her own site on five questions, then sorts every idea into quick wins, big bets, fill-ins, and not now. She covers the three shifts she's planning around (AI search, speed, and personalisation) and how Prismic uses AI and MCP to build and update its own pages, with a human approving everything before it goes live.Samuel Horn af Rantzien and Oluwatosin (Tosin) Adelowo join for the Q&A. They get into who owns the website when five teams disagree, how to keep a human in the loop, how to prove the ROI of AI automation, and where AI still isn't the right tool.+Prismic is offering a free AI search gap analysis: https://prismic.io/lp/tmm-ai-discoverability-scorecard?utm_source=TMM&utm_medium=digital_partner&utm_campaign=TMMxprismic+0:00 Intro2:15 How to create a website roadmap: what we're covering3:30 Where is your website today?6:43 AI search: the new front door for your website8:22 Speed and personalisation in 20279:46 How Prismic uses AI and MCP to run its website13:32 The autonomous website plan16:24 Set your website goals and audience17:35 Pages, content engine and measurement19:56 Prioritise ideas: quick wins and big bets24:38 Q&A with Samuel and Tosin26:02 Who owns the website when teams disagree?29:20 Is it safe to let AI edit your website?38:18 How to prove the ROI of AI automation44:37 Where not to use AI53:54 The one thing to do first+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com+Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic

AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an afternoon, the four places a brand can sit in AI answers (invisible, cited, named but described badly, or recommended), and why your competitors keep getting named instead of you. She finishes with a three-part framework and a 30, 60, and 90-day plan, followed by a Q&A on B2B vs B2C, ChatGPT ads, sharing a name with another brand, and whether smaller publications are worth pitching.Charlie runs Exposure Ninja, an independent B Corp agency that's been working on AI search since 2023, back when Google's AI Overviews were still called SGE.https://exposureninja.com/+The AI Cost Calculator: https://exposureninja.com/ai-cost/Exposure Ninja is offering a complimentary AI Visibility Review: a free 30-minute session with a Marketing Consultant to see how your business shows up in ChatGPT and other AI tools, and what that could mean for your leads, customers, and revenue: https://meetings.hubspot.com/samuel-lloyd/tmm+0:00 Intro1:59 Why brands are invisible in AI4:42 Google vs AI search8:28 How AI changes the buyer journey14:40 The four levels of AI visibility16:31 How to audit your AI visibility25:33 Why competitors show up and you don't30:44 A three-pillar framework35:03 Your 30-60-90 day plan37:53 Key takeaways41:59 Q&A+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Everyone will tell you to post consistently, build a personal brand, stay visible. Some days it just feels like a tumbleweed rolling past your screen instead.In this one, Vivi Koroma Kala joined us to share the real version of that advice, built around one idea: your personal brand is a shop. She covers what to put in the window, why the lurkers who never like anything are usually the ones who bring the opportunity, and how to stay the same shape across every platform so people recognise you when they finally walk in. Along the way she tells the story of the post that nearly made her quit, and the one that went properly viral without landing her a single piece of work.+VIVI KOROMA KALA / https://www.linkedin.com/in/vivi-koroma-kala/Stories and Signals: her Substack newsletter / https://storiesandsignals.substack.com/+Timestamps:00:00 - Introduction03:58 - Vivi's background05:44 - Brand As A Shop10:07 - The Nearly Deleted Post19:07 - When Reach Isn't Reputation24:05 - Staying Recognisable Everywhere28:16 - Redundancy To BBC Breakfast49:51 - How Vivi Uses AI+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify: Turns your brand into a system every team, and now AI, can actually use.Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships.Planable: The content collaboration platform that helps marketing teams create, plan, review, and approve all their content.Wistia: A complete video marketing platform for creating, hosting, marketing, and measuring your videos and webinars.Prismic: The agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them.Canva: An online design and publishing tool with a mission to empower everyone to design anything and publish anywhere.Exposure Ninja: An award winning search marketing agency turning Google and AI Search visibility into qualified leads and revenue.

Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory.Louis audited 100 B2B tech companies against eight recognised brand asset types, colour, logo, visual device, typography, taglines, human identity, product UI, and sound, and found that only one made it to iconic. He breaks down what's overused (colour and logo), what's sitting completely untouched (sound and human identity, despite being scientifically proven to trigger stronger memory recall), and exactly what to do about it.Louis is a positioning and go to market expert for B2B and founder of STFO. He was previously the host of Everyone Hates Marketers, where he interviewed some of the biggest names in the industry, including a famous conversation with Seth Godin.And if you haven't met Louis before, expect a bit of swearing and some very honest answers! 😂+Timestamps:00:00 — Introduction04:20 — Defining key terms08:00 — How the study worked13:24 — Top findings begin26:44 — Industry differences34:27 — Top three brands47:03 — Practical framework1:03:42 — Measuring brand impact+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Cop the report here :)

Marketing can feel creative and frazzled on the same Tuesday, and that's not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup's State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are actually doing, not just how marketing as a practice is performing.They dig into why 80% of marketers who feel positively challenged also tick a hard feeling, why imposter syndrome still hits 4 in 10 marketers with 16+ years experience, how AI is changing what marketers use it for and how they feel about it, and why freelancers report feeling more connected to the industry than people working on site in teams. Then they close with practical takeaways on pay reviews, junior development, and building community before you need it.+ Timestamps:00:00 - Introduction09:23 - Why The State of Marketers report exists13:02 - The five words marketers use to describe the job18:17 - Feeling both good and bad at once22:54 - Imposter syndrome at every level29:02 - How AI use is shifting35:12 - The connection score42:03 - Six practical takeaways53:59 - Q&A begins+ If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing.Caught between tight budgets, short-term pressures, and complex stakeholders, it's easy to default to safe, forgettable "digital beige."Hattie Matthews will share her framework for building a Confidence Engine - using an intentional mix of GenAI, rapid prototyping, and neuroscience to validate brave, emotionally driven work before committing media spend. The session will cover how to minimise risk, bypass algorithmic bias, and build the evidence to get bold creative signed off by senior leadership.Hattie co-founded Uncharted, a global creative agency built for the future, bringing together human creativity and technology to give brands the confidence to set out without fear.An experienced leader in marketing, growth, and innovation, she was formerly managing partner at Karmarama, growth lead at Accenture and Non-Executive Director to HealthTech Start-Up of the Year, eargym. She is an active supporter and former trustee of The White Ribbon Alliance, advocating for women's healthcare in developing countries. She is also an active member of WACL, helping drive gender equality in the marketing and communications industry.00:00 — Introduction03:22 — Why marketing feels so beige07:16 — Seeking out human emotion11:43 — Avoiding algorithmic bias14:20 — Rapid prototyping with AI17:31 — Pre-testing and derisking ideas20:53 — Navigating the boardroom28:28 — Q&A begins54:08 — Performance vs ideas debateIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy.Jodie Fullagar, Co-founder and Co-CEO at ‪@rundeep‬, joins us to break down why traditional audience segmentation no longer works and how brands can unlock the commercial power of fan culture. If you're rethinking how your brand connects with its audience, this discussion provides the framework to shift from broadcasting to passive audiences toward deeply engaging with active fans.We analyze the five core principles of building a fan-first strategy and how brands of any size can apply them. Jodie shares her perspective on why fan culture isn't a tactic but a business model, helping you understand how to unlock real commercial value from your most passionate customers. By the end of this conversation, you will have a clearer framework for building fandom into your brand strategy.This is essential viewing for anyone navigating brand strategy, audience segmentation, or looking to make their marketing more culturally relevant. Whether you're at a global brand or a small business with no budget, understanding these dynamics is crucial for staying relevant.Subscribe for weekly marketing leadership breakdowns, and comment below: what's a fandom you didn't expect to find yourself in?00:00 — Welcome04:06 — Introducing Jodie, Co-founder of Run Deep10:48 — Why demographics are outdated16:56 — The commercial case for fandom21:06 — Who counts as a fan (more than you think)27:56 — The five principles of fan culture41:03 — Why long-term commitment matters44:57 — Fandom on a small or no budget49:00 — Getting agencies to segment by culture52:57 — Measuring fan-led campaignsIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Building agency-client relationships requires clarity on goals, communication and trust. Learn what actually makes partnerships work and last.Gill Huber from Ingenuity+ joins us to break down what clients want from agencies and what agencies want from clients, drawing on data from over 250 marketing directors surveyed every quarter. This episode kicks off a brand new four week collaboration between The Marketing Meetup and WACL, the 103 year old network for women in advertising, marketing, tech and communications.We analyse the real reasons clients leave agencies, how AI is reshaping expectations on both sides, and how smaller agencies and consultants can get noticed without getting lost in an endless pitch process. Jill shares her perspective on what makes agency-client relationships thrive long term, helping you understand what's really driving decisions on both sides of the table.This is essential viewing for anyone working in or with agencies, whether you're managing client relationships, running pitches, or trying to win new business in a crowded market.Subscribe for weekly marketing leadership breakdowns, and comment below: what's the biggest reason you've seen an agency-client relationship break down?+00:00 — Welcome03:02 — The agency landscape today08:54 — Impact of fractional roles10:46 — How AI is changing client expectations16:16 — Has AI made execution too cheap?18:19 — Why clients really leave agencies21:20 — Getting to a shared definition of success24:29 — Avoiding the client-agency power imbalance27:07 — Escaping the endless pitch process32:51 — Advice for solo marketers and small agencies35:33 — When to discuss service level agreements41:41 — Retainers vs. project based work46:27 — Questions to ask before agreeing budgets49:20 — Building long term agency partnerships53:05 — Navigating compensation expectations55:51 — Collect experiences, build networks, enjoy the journey+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.+ Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you: Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups.Kerttu Inkeroinen, CMO at  @luckysaintbeer  , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus agile scale-ups. If you are debating your next career move, this discussion provides the framework to assess which environment aligns with your professional ambitions.We analyze the specific skills required for each path and how to position yourself for leadership roles. Kerttu shares her perspective on what makes a successful career trajectory, helping you decide if you thrive in established corporate structures or fast-paced entrepreneurial environments. By the end of this conversation, you will have a clearer strategy for choosing a marketing role that fits your long-term objectives.This is essential viewing for anyone navigating marketing career advice or looking to transition between company types. Whether you are aiming for a CMO career path or just starting, understanding these dynamics is crucial for advancement.Subscribe for weekly marketing leadership breakdowns, and comment below: are you currently leaning toward a big brand or a scale-up?+00:00 — Welcome00:37 — Welcome Kerttu, CMO at Lucky Saint 03:02 — Big corporate vs. scale-up environments 08:54 — It's not always a binary choice 10:46 — Questions to ask when evaluating a new role or company 16:16 — Self-reflection exercise18:19 — “City vs. countryside” 21:20 — What large organisations do well 24:29 — Reflections career choices: breadth vs. depth 27:07 — Overcoming imposter syndrome32:51 — Advice for a solo marketers35:33 — Practical tips for applications 41:41 — Pushing for more senior roles mid-career 46:27 — Questions to ask before accepting a scale-up offer 49:20 — Realities and risks of working in scale-ups 53:05 — Navigating compensation expectations55:51 — Collect experiences, build networks, enjoy the journey+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the table.In this one, Amy joined Joe to talk through how to build a content calendar you can actually maintain, why strategy has to come before systems, and what it looks like to plan your repurposing before you've even hit record. There's a lot of practical, immediately useful thinking here, including the 30/70 split that might make you rethink your whole flow.+Amy Woods: linkedin.com/in/amywoods2Content 10X: www.content10x.comContent 10X Podcast: www.content10x.com/podcast+Timestamps:00:00 - Introduction01:45 - What repurposing actually means05:30 - Why distribution gets skipped11:00 - The 30/70 time split13:30 - Strategy before systems20:00 - How far ahead to plan28:00 - Different directions repurposing can flow39:30 - A full repurposing walkthrough48:00 - Quick fire community questions+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.