Marketing Meetup Podcast

By The Marketing Meetup

Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of the COO of Nando's, the Global Head of Marketing for the Olympic Games, the CCO of Man Utd, Mark Ri... more

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FAQs about Marketing Meetup Podcast:

How many episodes does Marketing Meetup Podcast have?

The podcast currently has 301 episodes available.

Marketing Meetup Podcast episodes:

December 06, 2024How to build a local marketing strategy - Louise Cooke
In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking:
What makes up a 'local marketing strategy' and why should we consider building one?

How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national?

And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?
...more
1h
November 28, 2024How to plan for 2025 in B2B - Jade Tambini
B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course.
Today Jade talked us through:
What the nuance of B2B marketing is vs. B2C

How to build a strategy specifically for B2B

Trends we should be aware of (or indeed, ignore!) in 2025
As well as some of the strategies you can put in place to boost your B2B marketing efforts.
---
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!
Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you'll ever need!
...more
58min
November 25, 2024How to link business, sales, and marketing strategy - Daniel Priestley
Key takeaways
Strategic Foundations:
Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability.

The “Three-Part Year” framework helps businesses focus on:
Marketing’s Role in Strategy:
Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales.

The “best brand campaign is ownership” — creating experiences where customers interact with your product is the ultimate branding tool.
Overcoming Tensions Between Departments:
Collaboration is key: Marketing, sales, and business strategy must work cohesively to scale effectively.

Avoid “looking good but going nowhere” by focusing on growth and scaling rather than aesthetics or superficial metrics.
Demand Generation vs. Lead Generation:
Demand generation is about creating interest and need through trust, insights, and engagement strategies.

Lead generation is the result of demand generation — capturing signals of high intent from potential customers.
Navigating Mindsets in Business:
Understanding the reptilian, autopilot, and visionary brain modes can help individuals stay creative and productive rather than reactive.

Awareness and emotional intelligence are crucial for overcoming workplace tensions and building better interdepartmental relationships.
Practical Marketing Tactics:
Use introduction events, scorecards, and assessments as effective ways to engage and nurture potential customers during the consideration phase.

Experimentation is key: Test new ideas on a small scale to gather actionable data before scaling them.
Importance of Long-Form Content:
Long-form content like podcasts builds trust and transparency, offering unfiltered insights that resonate deeply with audiences.

Shorter content should always lead back to the long-form version to maintain authenticity and context.
Communicating Ideas Internally with CAPSTONE:
Use Daniel Priestley’s CAPSTONE framework to structure pitches:
This approach ensures clarity, builds trust, and fosters collaboration, making it easier for stakeholders to buy into ideas.
Boredom as a Success Indicator:
Scaling success often feels monotonous — repetition and consistency in executing a proven strategy are essential for sustainable growth.
Adapting Scarcity Tactics:
Even small businesses can introduce scarcity by testing waitlists, exclusive offers, or time-sensitive promotions to create demand.
...more
1h 3min
November 15, 2024How to build the bare minimum marketing strategy - Joe Glover
Introduction
Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.

Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.
Align with Business Objectives: Marketing goals should connect directly to company objectives.

SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound.

Example: Replace “get our name out there” with “increase site visits by 50% in six months.”
Identify the Core Problem: Mark Ritson’s “diagnosis” starts with understanding what the customer truly needs.

Jobs to Be Done: Customers buy products to solve functional, emotional, or social problems.

Research: Use customer feedback, social media, and reviews to pinpoint needs and pain points.
Go Beyond Demographics: Use psychographics, behaviours, and values to understand your audience.

Focus on Viable Segments: Consider Total Addressable Market (TAM), spending power, and reachability.

Example Segment: Joe’s target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear.
Craft a Positioning Statement: Define your brand’s unique value concisely.

Distinctiveness vs. Differentiation:
Separate Strategy from Tactics: Start with strategy, not tactics, to avoid scattershot efforts.

Use a Funnel-Based Approach: Awareness, Consideration, Purchase, Retention, Advocacy.

Examples:
Team Involvement: Collaborate with sales, leadership, and other departments for buy-in.

Measure & Adjust: Track each tactic with specific metrics to ensure alignment with strategy.

Key Steps to a Bare Minimum Marketing Strategy

1. Set Clear, Aligned Goals

2. Solving a Problem

3. Targeting and Segmentation

4. Positioning

5. Tactics
...more
1h 5min
November 06, 2024 Influencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from Wix
Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.
You'll learn:
What makes for a great influencer relationship
What to measure and why
How to find influencers
And much more
Thanks again to our wonderful partners:
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!
...more
1h 1min
October 31, 2024The secrets behind creating vertical video for social media
Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation.
In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you:
How each approaches video creation

The actual real business impact of creating for socials using vertical video

And gaining tips and trips to recording your own videos
Plus, of course, taking your questions! Enjoy!
...more
1h 3min
October 23, 2024 innocent social media team — how do they do it?
We chatted with 2 of the brilliant leaders from the social media team at innocent drinks.

Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.

...more
58min
October 10, 2024 The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women
The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.
If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video.
The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them out 👇
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!
...more
58min
October 03, 2024 Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event)
At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly
𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️
Key takeaways were:
• The power of context – and the life-or-death nature of standing out
• The commercial significance of brand awareness – and why more than 70% of B2B buyers buy from a vendor they already know of
• Leveraging the Von Estorff effect to make a more distinctive impression as a brand
• And why the human brain is the most important search engine of all
This event took place thanks to the support from these local businesses: TCNUK Venues, FORCE 4 EVENTS Marketing & hosting, David Perry Media, Mike Green Photography, and Oh My Nosh Catering.

...more
28min
October 01, 2024 How to build business case for social media - Michael Corcoran
Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly
Michael talks us through the business case for social media which for so many marketers is a real challenge!
Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.
...more
1h 6min

FAQs about Marketing Meetup Podcast:

How many episodes does Marketing Meetup Podcast have?

The podcast currently has 301 episodes available.

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