This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.

We share:

• How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
• Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
• Why we feel B2B marketing is way more rewarding than B2C
• How to manage client expectations in technical PR
• What effective content repurposing looks like in practice

Resources and links

Abbas Marketing

Garrett Public Relations

minimass

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck.

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we have a look at:

• Strategic planning tips to navigate an event with 13,000+ delegates
• Tips on networking and how to build fruitful business relationships
• New features and formats for 2025 at the show
• Some of the must-see sessions

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.

We covered a lot of ground across the two episodes including:

• The role of marketing in sustainability
• Tips for effective sustainability communication
• The importance of networking, learning and community
• The role of policy and government
• How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.

Key discussion topics include:

• The role of marketing in sustainability
• Tips for effective sustainability communication
• The importance of networking, learning and community
• The role of policy and government
• How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

We're back baby!!

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me [email protected]

In this episode

• Being back
• New format for 25
• What's happening next

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Freebies

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise.

In this episode

• Data and digits
• Themes and clips
• Predictions for 2025
• What's next for the show
• Bloopers and outakes

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Freebies from 2024

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

esources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Episodes in 2024

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell

Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal

Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs

Ep 77: How to win your first projects as a new built environment company?

Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]

Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series]

Ep 73: How to maximise impact on your website home page

Ep 72: Introducing ‘The Practical Snacks’ mini-series

Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton

Ep 70: What marketing tip would you give a practice starting out today?

Ep 69: Event business development and networking tips

Ep 68: Ep 68: Are you ready to make it happen?

Ep 67: How to make sure you get the most value out of industry event?

Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer

Ep 65: Successful marketing starts with messaging, targeting and positioning

Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE

Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact

Ep 62: Introducing AI: get smarter with your built environment marketing

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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Today's episode is all about brand and storytelling but from a consultant's perspective.

My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.

Key discussion topics include:

• Understanding the connection between storytelling and brand
• How to develop your brand strategy to differentiate your practice
• The need to build strong brand foundations
• Whether brand or strategy are a 'dirty' word
• Ways to uncover client perceptions about your firm

Resources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

FIND OUT ABOUT OUR END OF YEAR SERVICES

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.

This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.

In the live we talked about:

• How to figure out your message and approach that will resonate with the government agenda
• Ways to find opportunities to share your solutions, thoughts and opinions
• What journalists want and are looking for
• The need for speed and quick turnarounds.

About the show

TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Links

Work with Ayo and Abbas Marketing - End of Year services

Cany Ash - Profitable neighbourhoods campaign

Ways you can support this show

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.

In this episode, we talked about:

• How FCB Studios reimagined their brand strategy and found a refreshed voice
• Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
• The importance of storytelling and focusing on social impact and cultural value to elevate their brand story

Resources and links

Abbas Marketing

FCB Studios

Nice and Serious

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.