In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

Key takeaways

Stuart and Kristian shared:

• How to unlock AI's creative potential while preserving brand authenticity
• Ways to build robust AI governance that enables innovation
• What effective AI leadership looks like in progressive marketing teams
• The opportunity to create sustainable competitive advantages in an AI-driven market
• How to strategically position your team for the AI-enhanced future

Resources and links

Abbas Marketing

Limeslade

Dowsocial Marketing

Fyxer.ai - Meeting management and transcription tool

NotebookLM - Document summarisation and podcast creation

Crystal Knows - LinkedIn profile analysis tool

Social Media Marketing podcast - AI marketing resources and tools

MIT study on AI making people lazy

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.

oh and here are the two LinkedIn posts that sparked this conversation:

Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

Resources and links

Abbas Marketing

Afand.co

EsTeam.Pro

April Dunford

Alice Widger - Milk It Digital

Katelyn Bourgoin

Chris Walker

Antonia Wade - Transforming the B2B Buyer Journey

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.

He shares:

How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects

Ways to build client trust through storytelling

What makes great architectural communicators stand out - It's not just brilliant design but being adaptable

The need for structured preparation frameworks

How to handle unknown questions confidently

Ways to scale relationship management across a firm

And much more.

Resources and links

Abbas Marketing

Design Communication Training

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant.

This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win.

I share:

• How to approach awards strategically
• Ways to research and select the right awards
• Tips on what makes award entries compelling
• The importance of using accessible language
• How to structure winning narratives and tell compelling stories
• Ways to prepare for judging visits
• What judges actually look for

Resources and links

Abbas Marketing

RIBA Awards Judging Applications

Architizer A+ Awards

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.

We share:

• How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
• Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
• Why we feel B2B marketing is way more rewarding than B2C
• How to manage client expectations in technical PR
• What effective content repurposing looks like in practice

Resources and links

Abbas Marketing

Garrett Public Relations

minimass

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck.

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

In this episode, we have a look at:

• Strategic planning tips to navigate an event with 13,000+ delegates
• Tips on networking and how to build fruitful business relationships
• New features and formats for 2025 at the show
• Some of the must-see sessions

DOWNLOAD MY UKREiiF PREP CHECKLIST

Resources and links

Abbas Marketing

UKREiiF

Growth Ignition

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.

We covered a lot of ground across the two episodes including:

• The role of marketing in sustainability
• Tips for effective sustainability communication
• The importance of networking, learning and community
• The role of policy and government
• How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.

Key discussion topics include:

• The role of marketing in sustainability
• Tips for effective sustainability communication
• The importance of networking, learning and community
• The role of policy and government
• How you can upskill and be more informed as a marketer

Resources and links

Abbas Marketing

Rising Tide

Loki Architecture and Development

Architects Climate Action Network (ACAN)

Don't Waste Buildings Network

Green Finance Institute

UK Green Building Council (UKGBC)

DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.