The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it.

The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July.

Find out more about our 'Make It Happen' mastermind day here.

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.  

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.

I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email [email protected]

UKREiiF

Build Up

The Build-Up UKREiIF breakfast event - Wednesday 22 May

Abbas Marketing

Oneworks

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

Feel free to email [email protected] if you have any questions.

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.

In this episode Sadie shares:

- How she found her voice

- The importance of having a mentor helped her to hone her speaking skills and voice 

- Her passion about championing good design and the importance of community

- Why she believes that the industry needs more diversity 

- Her plans for the future.

Abbas Marketing

dRMM

Quality of Life Foundation

Music in Offices - City of Women

National Infrastructure Commission

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Is your built environment firm making the most out of LinkedIn?

It's the social platform for business and has so many hidden features that you may not know exist.

The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.

LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist.

Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.

We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.

To access the slides and to watch the video recording for this episode click here.

Abbas Marketing

Stacey Meadwell

Streamyard

Restream

Ecamm

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.

So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.

It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.

We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.

Key takeaways:

- A quick rundown on what AI is

- AI tools that we’ve used

- Practical ways you can get started using AI in your marketing workflows

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  

Abbas Marketing

Bloom Creative

Bidwells

Click here for the full shownotes including a list of the tools mentioned in this episode.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

Today is my special end of year episode so you'll get:

• My podcast stats in numbers
• A whistle-stop tour of the key themes and discussions from my episodes this year
• A look forward to what's in store for '24
• And some of the Bloopers from this season.

Thanks to all my listeners and guests who have supported the show this year.

Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Ep 59: How to master LinkedIn as marketers

Ep 58: Growing and marketing your profile online with Chris Simmons

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

EP 52: Boring, boring, boring: how to inject creativity into your marketing

EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup

Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas

Ep 45: A concrete approach to TikTok with Andrew Athias

Ep 44: ChatGPT and AI: A big opportunity?

12 days of Martech download

How to tell stories to get better clients webinar - Architizer Future Fest

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.

In this episode, we talk about

• Succession planning and acquisitions
• The power of focusing on the human story and campaigns
• How thought leadership and innovation are key parts of their marketing approach
• Their approach to awards and the role is has played in boosting visibility
• How they've re-adopted an 'old school' tool for presentations, pitches and collaboration

Abbas Marketing

Perkins&Will

U+I

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.

This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand.

In this episode we talk about

• how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
• how he balances his full time job and side projects
• the disconnect between architecture education and realities of practice,
• the importance of reaching beyond the industry to explain architecture's value to the public.
• why more architects should embrace marketing to communicate their skills

Links

Abbas Marketing

Stacey Meadwell

Watch previous episodes of Stacey and Ayo's B2B breakdown Lives

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.