The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. 

Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. 

In this episode we cover: 

• why Arup invests in marketing
• why Arup is looking to broaden the marketing conversations they have from traditional audiences
• the impact of digital and Covid on how they go to market
• why and how Tristram approaches LinkedIn.

The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  

Resources

Arup website

Abbas Marketing website

Support this show by:

• sharing us on social
• following us on Apple or Spotify
• leaving a review on Apple or Spotify
• or telling a friend about the show who you think will benefit.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. 

In this episode you’ll hear about: 

• What personal brand is and why everyone has one
• The importance of reputation, credibility and visibility
• How personal brand brings opportunities 
• How to get started if you’re an introvert
• How to support your colleagues with their personal brand  

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Build Up

Price and Myers 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia.  Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. 

This interview was recorded the morning after Philadelphia’s loss in the Superbowl. 

In this episode: 

• How his boss reached out to him to join their firm even though they had no social media presence 
• What makes a good video and content
• And how employees and contractors are now approaching him to be featured on TikTok
• How to measure success on TikTok

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

Silvi Materials  

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome back to the new season of The Built Environment Marketing Show.

And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.

Today's episode is hosted by me Ayo Abbas  and sees me gettng to grips with my view on ChatGPT and AI technology.  I look into it from a built environment, a marketing and an educational perspective. 

The Built Environment Marketing Show is a podcast for architects, engineers and marketers. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. 

In this episode, I share:

• the marketing trends I think we should be paying attention to in '23 
• share some of the best clips and advice from my interviews in 2022
• talk about what's next for this show in 23.
• the funniest blooper from all the interviews this year

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you want to suggest ideas for potential guests next year please do email me [email protected]

Episodes featured in this special

Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata

Ep 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique Staindl

Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach

Ep 35: Communicating Engineers, Chris Moore, Price & Myers

Ep 36: How to improve your website without spending a ton of money with Tom Garfield

Ep 37: Putting your best business foot forward to win work – Leonie Thomas

Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell

Ep 40: Securing PR without projects, Hannah Cox

Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

Ep 42: Research, Resi and Gen Z with Sarah Canning and Deenie Lee

Resources

Abbas Marketing website

#12DaysOfMartech

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. 

My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. 

In this episode, we talk about:

• Why data and research should be the foundation of your marketing
• Why we all need to get better at listening to young people and acting on that information
• Why firms need a proper budget for research
• The differences between B2C and B2B marketing
• The missing layer of leadership in marketing teams and what can be done to fill it

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. 

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing website

The Property Marketing Strategists website

The Property Marketing Lounge podcast

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.

As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.

Anyway, do take a listen to this short solo episode and do let me know what you think.

The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities 

Resource

As mentioned in the episode I've created the following:

• Sustainability communications resource web page and guide
• Build Up Networking Community 

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.
• Your support is much appreciated and helps more people to get to hear our interviews

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.

We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

 And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

 Abbas Marketing

Hannah Cox Creative

Answer the public

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. 

We cover a lot of ground including:

• What to think about when picking a topic and format for your podcast
• Why starting off  as a guest is a good way to get to know the podcasting ropes
• How to pitch successfully to secure podcast guest interviews
• What to think about when choosing a podcast host
• How to register your podcast 
• Tools to get started and to help manage your podcast 
• ·The pitfalls of ‘free’ tools and what to look out for

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.

And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Henbe Communications

Communications Strategy That Works

SpeakPipe

Memo.fm

Podfollow

Zencastr

Libsyn

Buzzsprout

Garageband

Audacity

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo