Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. 

Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. 

In this episode we cover: 

• why Arup invests in marketing
• why Arup is looking to broaden the marketing conversations they have from traditional audiences
• the impact of digital and Covid on how they go to market
• why and how Tristram approaches LinkedIn.

The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  

Resources

Arup website

Abbas Marketing website

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Mentioned in this episode:

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