The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.

My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. 

Timestamps

00:00:00: Introduction

00:01:38: Tanisha's and Luke's collectives

00:04:02: Luke's three steps

00:07:49: Tanisha's MO

00:10:37: Clients' benefits from employing a collective

00:13:31: Downsides to collectives

00:17:17: Collective success stories

00:22:42: How to appoint a collective

 00:27:24: Be prepared to receive honest feedback

00:35:39: Final thoughts

Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here -  group/online programmes and episode 2 here - consultants/independents. 

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.

Resources

Abbas Marketing

Comms Crits

LDN Collective

Concept Culture

Neve.agency

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. 

My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at:

·      how the consultant/freelancer model works

·      how to find the right consultant for you 

·      how to clarify what you want: strategy, strategy and implementation or just implementation

·      how consultants can being a fresh communications perspectives

Marketing In Times of Recovery is the built environment marketing podcast and this is the second part of my marketing models mini-series which looks at different ways to get your marketing done.  

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.

Resources

Abbas Marketing 

Julia Nicholls

Dominique Staindl

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. 

Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done.  In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolata who share why they think this is the marketing model for the future.

The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

Resources

Abbas Marketing

Nikita Morell's Site Smart programme - enrollment closes 1st April

Sara Kolata's 7 Day Challenge

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  We are back after an extended end-of-year break.

This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done. 

The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency.  In this series of episodes, we look at three other ways which are group/online programmes, consultants/freelancers and collectives.   

The episodes will go live weekly from next Friday.  Then we'll be back to our usual bi-weekly interview format. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to a very special episode of Marketing In Times of Recovery.  I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. 

My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022. 

And this roundup features:

• Susie Lober, Lo Marketing,  Episode 15
• Emily Binning, WSP, Episode 16
• George Bradley, BVDS, Episode 17
• Nikita Morell, Dave Sharp and Amy Edwards,  Episode 19
• Rebecca Snow, Stiff + Trevillion, Episode 20
• Stephen Melville and James Solly, Format Engineers, Episode 21
• Vivi Korama Kala, Jestico and Whiles, Episode 22
• Danielle Regan and Dave Hendy, Mace, Episode 23
• Iben Falconer, SOM, Episode 24
• Magnus Strom, Strom Architects, Episode 25
• Helen Kettleborough, Gleeds, Episode 26
• Trudy Lewis, Colinear, Episode 27

If you've liked this episode and the series throughout the year please do give us a Christmas share on social media so that more people get to hear about the show.   

Have a lovely break and I'll see you in Feb 2022. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Trudy Lewis from Colinear.  Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mace so this interview was a fun one to do. 

We look at:

•  how construction firms can strengthen what they do internal comms wis
• delving  into what leadership consulting entails and how it can help leaders to excel
• podcasting and how it can supercharge your business.  

This episode was recorded on 16 November 21

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

Resources

Abbas Marketing

Colinear 

Calm Edge Rebels 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.  

In our conversation, we cover how Gleeds marketing is:  

• moving towards being more strategic and customer-focused
• taking a sector-focused and campaign led approach
• having a clear brand and tone of voice that is both professional and playful 
• using LinkedIn to drive relationships and business

This episode was recorded on 26 October 2021.

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

Resources

Abbas Marketing

Gleeds

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  

Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: 

• the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients 
• they approach the media and awards 
• social media and digital has played a huge role in their business. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on 08 October 2021.

Resources

Abbas Marketing

Ström Architects

Dave Sharp – Instagram is dead - MITR podcast

Hufton + Crow  Photography

James Silverman Photography

John Pawson

Gino Wickman

Greg McKeown – essentialism

Seth Godin – This is Marketing

The Business of Architecture podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   

I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.

In this fascinating interview we touch on:

• how large firms handle and manage marketing and BD,  
• her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  
• how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on Thurs June 03 2021

Resources

Abbas Marketing

SOM

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here.

In our discussion, we talk about:

• The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. 
• How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. 
• How they're navigating the hybrid event conundrum.  

Rate and review us

Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm

Resources

Abbas Marketing

Mace Group

This episode was recorded on July 01 2021.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo