The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Welcome to the latest episode of Marketing In Times of Crisis.  I'm your host Ayo Abbas, marketing consultant who specialises and loves in all things built environment. Today is Thursday 18 February 2021 and we’re in lockdown part III. 

My guests today are George Bradley and Ewald Van Der Straeten from architecture firm BVDS. 

We had a great conversation which touched on:

• Their new online architectural service The Two Architects which they launched during the pandemic to make architecture more accessible to more people.
• Why you should focus on marketing that you enjoy and have fun doing that play to your strengths.
• Their approach to social media and the importance of good photography and content. 

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Resources 

BVDS Architects

Abbas Marketing

The Two Architects

Another Architecture Podcast

Wowowa 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.

Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP. I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect.

Key takeaways

• How strategy should be simple and, on a page
• How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business
• Building a high performing marketing team and create the right environment for them to flourish
• The importance of having a good martech stack (marketing technology) - it's been a lifeline during lockdown for her marketing team

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Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

Resources

WSP UK site

WSP Hour / Changemakers Campaign

ALDI Twitter campaign

Abbas Marketing

Recorded on Monday 25 January 2021.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.  
It's an interesting fun chat that I really enjoyed and I hope you do too. 

Key takeaways

• Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone. 
• Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.
• Be yourself and do marketing that represents what's important to you (pancakes, books etc :).  It'll resonate with your clients too.

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Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
Graham Handley Architects
Abbas Marketing website
Lober Marketing

Recorded on Friday 15 January 2021. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

As an end of year treat and to hopefully spur you on into 2021, here's  a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview. 

Marketing In Times of Crisis has been a special project  that I, Ayo Abbas, launched during lockdown.  I wanted  to shine a spotlight on a diverse range of built environment voices sharing their hints, tips and experiences of delivering marketing and communications in times of uncertainty.  

Thanks to all of my 15 guests across 13 episodes: 

#13 Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold

#12 Winning Work Through Lockdown with Digital Marketing with Amos Goldreich 

#11 Networking, Social Media and Running for RIBA with Sumita Singha

#10 Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown

#09 Branding, Employee Ownership and Communications with Daire Hearne, Make

#08 Communications, Community & Context with Julia Nicholls, Squire and Partners

#07 Clients, Business Development and Campaigns with Helen Shea & Christine Baltas

#06 Smart Cities, Branding & Digital with Rick Robinson, Jacobs

#05 Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK

#04 Strategy, Technology & Digital with Pascale Scheurer

#03 Communications, Relationships & Collaboration with Helen Gawor, GKR Scaffolding

#02 Strategy, Agility & Change with Liz Earwaker, AECOM

#01 Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride Treglown

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Oh and of course please feel free to rate and review the series as it helps more people find us. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.

The brilliant marketing efforts of her team were recently recognised with them winning not one but  two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. 

Key takeaways

• The importance of internal comms and having a clear purpose
• How themes and issue based global campaigns  help to unite their global marketing efforts
• The need for agility and being able to respond quickly in a crisis and embrace digital communications.

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
Buro Happold website
Abbas Marketing website
Stride Treglown
56 Black Men - Cephas Williams
Archiboo Awards
Conisbee

Recorded on Monday 16th November 2020. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today I’m excited to share my latest marketing interview which with architect Amos Goldreich who runs his own practice of 04. In just a few years' he has amassed an Instagram following of 30,000.  I'm your host Ayo Abbas, a freelance marketing consultant. 

Key takeaways

• How digital marketing has helped his firm
• How he’s won 8 projects during lockdown including 4 via social media
• His tips on getting started with digital marketing  
• Where he finds his inspiration and support 
• And why we should all push ourselves and try something new – even coming on podcasts like this.

 Make sure you rate and review this episode as it helps to spread the word.

Resources

Amos Goldreich Instagram

Abbas Marketing

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the latest episode of Marketing In Times Of Crisis and I’m your host marketing consultant Ayo Abbas. My guest today is the formidable Sumita Singha who is an architect, author and artist.  Earlier this year Sumita's industry profile was raised when she ran as a candidate for the RIBA presidency.

Key Takeaways

-       The opportunities for young practices to partner up with larger ones – particularly now

-       The importance of networking to win work and ideas on how to build that up

-       The advice that she gives to architectural students that she teaches who are entering the job market now
-      What she learnt running for the RIBA presidential election and what that taught her about marketing 

Resources

Ecologic Architects

Abbas Marketing

Marketing In Times of Crisis Podcast Home Page

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the latest episode of Marketing In Times of Crisis.  I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects.   

Key takeaways

• How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company is.
• How marketing should be seen as a long term investment that needs constant ‘topping up’ so that it can help your business to grow and thrive.
• Why we all should try to be a bit bolder in our messaging and stand for something. 
• Why architects should make our communications more digestible and understandable particularly with the growing importance of  digital communications. 

Resources

Hawkins Brown

Abbas Marketing 

Carbon Counts, Fielden Clegg Bradley

Marketing In Times of Crisis homepage

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Recorded on Friday 02 October 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. 

Key takeaways

• Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. 
  
  
• The one Make ethos and camaraderie – and how that helped them to band together during lockdown
  
  
• The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do
  
  
• That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. 

Resources

Make 

Abbas Marketing 

The Architecture Drawing Prize

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Recorded on Monday September 28 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

 Welcome to Marketing In Times of Crisis and I’m your host Ayo Abbas, a freelance marketing consultant.  My guest today is the brilliant Communications and PR Director from architectural practice, Squire and Partners, Julia Nicholls. 

Key takeaways 

• How the practice and brand has evolved over Julia’s career from 30 people to 250 and what this has meant for their comms approach
• Their practice with its unique set up as an architect and also small scale developer and how their office moves over the years have also been spurred on by playing their part in the local community
• She touches on their overall approach to comms, branding and thought leadership
• She also gives her tips about things that other practices can be doing now as the market gets tougher.

Resources 

Abbas Marketing 

Squire and Partners

Architecture Foundation 100 day studio

Recorded on Thursday 17 Sept 2020.

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We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word.  Thanks 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo