The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.

We covered a lot of ground including:

• what to post
• what makes a good post
• what types of posts to do and how often to post
• why going viral isn't everything
• how to stop the scroll
• why you need to engage and comment not just post

And loads, loads more. 

It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. 

And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

Abbas Marketing

Stacey Meadwell

John Espirian

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things.

We delved into:

• The difference between responding vs reacting when it comes to bidding
• The importance of having the right mindset as a bidder and how it can positively transform how you work.
• Networking tips both online and in real life

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews

Resources

The Abbas Marketing website

Blinq

Leonie Thomas

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. 

My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’.  This episode was recorded live on LinkedIn on Monday October 03 2022. 

The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news

Ways you can support this show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Tom Garfield Website 

Microsoft Clarity

Google Analytics

Hotjar

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. 

This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07.

And the biggest news is that we're going live every day this week.  W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes.

The lineup is:
Monday Oct 03 How to improve your website without spending a ton of money – Tom Garfield https://lnkd.in/eesUYnF7

Tues Oct 04 Putting your best business foot forward to win work – Leonie Thomas https://lnkd.in/ewAmvGVS

Weds Oct 05 How to get your LinkedIn activity firing on all cylinders – Stacey Meadwell https://lnkd.in/efYWCEJn

Thurs Oct 06 Podcasting - a route to grow your business? – Emma Drake https://lnkd.in/evAAvAkB

Fri Oct 07 Securing press without projects – Hannah Cox MCIPR https://lnkd.in/eRWzhhXr
 
Hope to see you live or if not make sure you hit the follow button wherever you tend to listen to podcasts and I look forward to seeing you then. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. 

To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.   

The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. 

See you in September!

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. 

In this episode, we look 

• The importance of brand, tone of voice and writing
• How to help a firm with over 40 years of history be cool and brave
• And the challenge that engineers face when it comes to communications and communicating in general 

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.  

 In this talk we look at: 

• Moving from a regional led to sector led strategy
• How listening holds the key to marketing success
• How to hire and get the most out of marketing teams including interim

Timestamps

00:04: Introduction

03:43: All about RLB

06:18: Joining a new team during lockdown

09:43: Restructuring from regionally-led to sector-led

11:34: Other marketing challenges

13:50: The marketing team approach

15:28: Levelling up, and UKREiiF

17:39: Taking a direct marketing approach

19:36: Delivering the right narrative and adding value

20:32: Defining marketing success

21:40: Employer of Choice campaign and being yourself

23:44: Advice for taking on an interim role

25:19: For those looking to make their mark in marketing…

28:05: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

If you like this show don’t forget that you can help me to spread the work by

• Sharing about the show on social
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Caroline's Consultancy website

Rider Levett Bucknall website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020.  As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. 

Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. 

Key takeaways

• Using more digital channels
• Focus on attracting and retaining the best talent
• Building relationships & networks
• Being mindful of others

Links

Podcast host - Ayo Abbas

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil

Peter Diamandis

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?

My guests are writer Juliette Mitchell from Architypal and Darren Leach and 

Simon Drayson from architectural practice George and James. 

In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people!  We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. 

Timestamps

00:04: Introduction

02:42: Where the name George & James Architects comes from

03:27: How George & James started

 05:19: Meeting Juliette and developing the website

12:11: Wanting to remain professional

15:35: Words shape the business

19:17: A shameless plug for new staff, and the blog

25:02: Website FAQs

28:20: Advice for starting to develop a web site

33:01: Archiboo shortlist and the RIBA plan of works

 39:18: Final thoughts

Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Sharing is caring

If you've learned something from listening why not share it with one other person in your network who you think will find it useful.  As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show.  Oh, and thanks by the way, your support is much appreciated.

Resources

The Abbas Marketing website

The George and James website

The Alternative Guide to the RIBA Plan of Works

The Architypal website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address. 

Key Takeaways   

• The importance of personal brand and how that can help companies and build trust  
• The role of smart cities and digital infrastructure in a post covid world  
• Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.

As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.


Resources 
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo