Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. 

In this episode, we look 

• The importance of brand, tone of voice and writing
• How to help a firm with over 40 years of history be cool and brave
• And the challenge that engineers face when it comes to communications and communicating in general 

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

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Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

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Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025