The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers

Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs


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Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address. 

Key Takeaways   

  • The importance of personal brand and how that can help companies and build trust  
  • The role of smart cities and digital infrastructure in a post covid world  
  • Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.

As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.


Resources 
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025

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The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineersBy Ayo Abbas, Marketing Consultant


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