If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.  

 In this talk we look at: 

• Moving from a regional led to sector led strategy
• How listening holds the key to marketing success
• How to hire and get the most out of marketing teams including interim

Timestamps

00:04: Introduction

03:43: All about RLB

06:18: Joining a new team during lockdown

09:43: Restructuring from regionally-led to sector-led

11:34: Other marketing challenges

13:50: The marketing team approach

15:28: Levelling up, and UKREiiF

17:39: Taking a direct marketing approach

19:36: Delivering the right narrative and adding value

20:32: Defining marketing success

21:40: Employer of Choice campaign and being yourself

23:44: Advice for taking on an interim role

25:19: For those looking to make their mark in marketing…

28:05: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

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Resources

The Abbas Marketing website

Caroline's Consultancy website

Rider Levett Bucknall website

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Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025