Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?

My guests are writer Juliette Mitchell from Architypal and Darren Leach and 

Simon Drayson from architectural practice George and James. 

In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people!  We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. 

Timestamps

00:04: Introduction

02:42: Where the name George & James Architects comes from

03:27: How George & James started

 05:19: Meeting Juliette and developing the website

12:11: Wanting to remain professional

15:35: Words shape the business

19:17: A shameless plug for new staff, and the blog

25:02: Website FAQs

28:20: Advice for starting to develop a web site

33:01: Archiboo shortlist and the RIBA plan of works

 39:18: Final thoughts

Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

Sharing is caring

If you've learned something from listening why not share it with one other person in your network who you think will find it useful.  As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show.  Oh, and thanks by the way, your support is much appreciated.

Resources

The Abbas Marketing website

The George and James website

The Alternative Guide to the RIBA Plan of Works

The Architypal website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025