The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here.

In our discussion, we talk about:

• The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. 
• How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. 
• How they're navigating the hybrid event conundrum.  

Rate and review us

Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm

Resources

Abbas Marketing

Mace Group

This episode was recorded on July 01 2021.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. 

In our discussion, we talk about:

• The role of the business partner as the glue that joins the marketing team with the business. 
• The McKinsey Framework that helped support Mace’s business strategy through the pandemic
• How the role of internal comms became more open and transparent. 

Rate and review us

Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm

Resources

Abbas Marketing

Mace Group

McKinsey Framework - Beyond coronavirus: The path to the next normal

This episode was recorded on July 01 2021.

The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It’s April 29 2021 and today’s guest is Vivi Koroma Kala who does the marketing at architectural firm Jestico and Whiles.  

In our discussion, we talk about their work as an employee-owned practice, how they tackle digital marketing and social media and events.  We also touch on our mutual love for all things career development related by Amazing If.

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word

Resources

Jestico + Whiles

Abbas Marketing

Amazing If

Build Up

The Architecture Marketing Forum 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Recovery. I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

Today’s guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers. I know both of them from when I worked at Ramboll many moons ago.

In our discussion, we talk about a host of things from:

• how they stand out from traditional structural engineering firms
• why they love being involved through all stages of a project and why they feel it’s so important
• and finally the types of marketing tactics that have worked for them.

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word.

This episode was recorded on Thurs April 01 2021.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word

Resources

Format Engineers

Abbas Marketing

Stephen's RIBA Journal article

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. 

Today’s guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion.   

In our discussion we talk about:

• their work as a practice 
• how they’ve fared in the past year, 
• how they tackle digital marketing and social media
• and why being a responsible business is a key part of who they are. 

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. 

This episode was recorded on Thurs April 22 2021.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word

Resources

Stiff + Trevillion website

Abbas Marketing

AHMM - White Collar Factory

Witherford Watson Mann Architects

Heart of the City

Build Up

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Recovery.  I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. 

Today’s guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion.   

In our discussion we talk about:

• their work as a practice 
• how they’ve fared in the past year, 
• how they tackle digital marketing and social media
• and why being a responsible business is a key part of who they are. 

If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. 

This episode was recorded on Thurs April 22 2021.

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word

Resources
Stiff + Trevillion website
Abbas Marketing
AHMM - White Collar Factory
Witherford Watson Mann Architects
Heart of the City
Build Up

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.  And here’s the third and final part of my Australian takeover special.   If you’ve not checked out part I and part II make sure you do before listening to this one.

My guests of course are:

• Amy Edwards, Markedly
• Nikita Morell, Copywriter and Marketing Strategist
•  Dave Sharp, Vanity Projects

To finish off our interview this time we look at 

• How to attract the right clients that you really want to work with who just get you and what you stand for
• Why it’s important to find your authentic voice and not be lost in a world of archi-speak
• How to develop a website that speaks to your target audience
• Why marketing is often seen as a dirty word and why this shouldn’t be the case. 

This is the final part of a three-part special recorded on Thurs May 06 2021.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Here’s part 2 of our Australian takeover special.   If you’ve not checked out part 1 make sure you do then listen to this one.

Welcome to my newly revamped podcast Marketing In Times of Recovery.  

I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.

My guests are:

Amy Edwards, Markedly

Nikita Morell, Copywriter and Marketing Strategist

Dave Sharp, Vanity Projects

This is part two of a three-part special which is being released weekly covering many aspects of marketing from strategy to social to print and everything in between. 

Part III will be out on Friday 04 June.

This three-part special was recorded on Thurs May 06 2021.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to my newly revamped podcast Marketing In Times of Recovery.  I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And to kick off our revised show name we’re kicking off with a 3 part Australian takeover special.   

A couple of my previous guests cited Australian practices as being their inspiration so that’s where the idea for this special stemmed from.  

My guests today are:

Amy Edwards, Markedly

Nikita Morrell, Copywriter and Marketing Strategist

Dave Sharp, Vanity Projects

We all operate in a similar world, marketing architects and I’ve become a big fan of all three of them over the past year.

It’s a three-part special which will be released weekly covering many aspects of marketing from strategy to social to print and everything in between.  

Part II of this three-part series will be out on Friday 28 May.

This three-part special was recorded on Thurs May 06 2021.

Rate and review us

Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word.

Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Marketing In Times of Crisis is no more.  
We're shifting our focus to recovery as let's face it - you can't stay in a state of crisis or panic for over a year. 
Stay tuned for new episodes from Friday 21 May 2021. 
Check out this trailer to hear more about the change. 

Thanks for listening, 

Ayo Abbas
Marketing In Times of Recovery Podcast Host 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo