Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here.

In our discussion, we talk about:

• The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. 
• How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. 
• How they're navigating the hybrid event conundrum.  

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Resources

Abbas Marketing

Mace Group

This episode was recorded on July 01 2021.

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Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025