The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing.

Key takeaways

• The need for laser focus on building and maintaining client relationships

• The difference between real estate legal marketing and the traditional built environment.

• The importance of revenue generation and why it shouldn’t be a ‘dirty’ word

• Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.

This episode was recorded on Wednesday August 12 2020.

Resources

Abbas Marketing

Ashurst

Eversheds Sutherland

Marketing In Times of Crisis Podcast website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guest is Rick Robinson who leads the global smart cities team at Jacobs. 

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in during lockdown, net zero and digital poverty that society and our industry must look to address.

Key Takeaways 

• The importance of personal brand and how that can help companies and build trust 
• The role of smart cities and digital infrastructure in a post covid world 
• Potential areas of opportunity for built environment practitioners as we reimagine our cities
• Tips for those looking to start their journey on social media

This episode was recorded on Tuesday August 11 2020.

Resources

Jacobs

Pivot Projects

The Urban Technologist

Abbas Marketing

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We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word.  Thanks 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas. 

Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. She’s touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients won’t be chasing you, particularly now. 

We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve.  

Key takeaways 

• Get your marketing house in order and ideas on how 
• How to get your projects and views into the press 
• The importance of video, digital and online communications & events 
• Why you shouldn't let your non fee earners go – they help you to create value 

Resources 

Ayo Abbas 

Abbas Marketing 

Celeste Bolte

Bowerbird UK  

Henry Woide – Mass Collective   

The Architecture Club 

Small Living Series - Never Too Small

Marketing In Times of Crisis podcast website

Subscribe, Rate & Review

We're a new podcast and I want to help the built environment profession to have important conversations when it comes to marketing. Please do rate and review us.

This episode was recorded on 02 July 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be  mindful of other people’s personal circumstances in this current time.   

Key takeaways

• Using more digital channels
• Focus on attracting and retaining the best talent
• Building relationships & networks
• Being mindful of others

Links

Podcast host - Ayo Abbas - Built environment marketing consultant.

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil

Peter Diamandis

This episode was recorded on Tuesday 23 June 2020.   

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Hello and welcome to the latest episode of Marketing In Times of Crisis. My guest today is Helen Gawor, who is the Business Strategy Director at GKR Scaffolding.  

I first heard of GKR when I worked at Mace. GKR was and still are a Mace subcontractor who honestly stood out from the crowd for the way that they operated and their focus on people and relationships. 

Helen shares how, during the current pandemic, GKR has kept a low external marketing profile and focused on internal communications with their staff, the health wellbeing and safety of their teams on site and collaborating with clients and the wider industry. 

She shares some of the digital tools that have grown in use and importance during this time and how they have improved some things for the better.  

Key takeaways

• The importance of internal communications with your employees
• Making sure you stay connected with your clients
• Don’t operate in isolation – collaborate with the wider industry including your competitors 

Resources

Abbas Marketing

GKR Scaffolding

Build UK

Construction Leadership Council

Mace

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the latest episode of Marketing In Times of Crisis, I’m your host Ayo Abbas from Abbas Marketing. In this episode I talk to Liz Earwaker who is the Clients and Marketing Director, Commercial and Buildings EMEA, from global consultancy giant AECOM. I’ve known Liz for years from when we both worked in the marketing team at Mace.  

Liz shares her of experiences of developing an evolving marketing strategy to cope with the rapidly changing landscape we’re all facing today. She emphasises how business must be agile, open to change and quick to respond to external factors as they arise.   

She talks us through the three stage approach that AECOM is taking during the Coronavirus pandemic and how they are leveraging their global business network to share idea, best practice and solutions.   

Liz also shares how AECOM’s marketing team is empowering their teams on the ground with the right tools and campaigns to have conversations with their clients. She also discusses the different communications channels that have come into their own during lockdown including podcasts and webinars. 

Key takeaways 

• Being agile and quick to respond to the changing environment. 
• Empowering your teams and people on the ground. 
• Embracing newer communications channels such as podcasts & social media as traditional channels such as events have stopped.
• Using thought leadership and storytelling across channels to capture people’s imaginations and emotions.

Resources  

Abbas Marketing

AECOM website

AECOM's The Future of Infrastructure report

Squire and Partners

KPF 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the first episode of Marketing In Times of Crisis - recorded on Tuesday 09 June. Hosted by Ayo Abbas, marketing consultant, Abbas Marketing who specialises in the built environment.  Today’s guest are Bristol based architectural firm Stride Treglown.  I've got Rachel Bell, Business Development Director and Rob Sargent their Marketing Director.

In this episode Rachel and Rob will be shining a light on their inspirational marketing campaigns with purpose. They’ll talk about Stride Treglown's latest #TalkingSpaces campaign which first caught my attention and look back on previous marketing campaigns which built confidence in their approach.

We’ll share our experiences of lockdown as individuals as well as what it’s meant for how we are doing business and Stride Treglown's mission to connect with clients and communities. Rachel and Rob also reflect on the recession in 2008 and the lessons they learned that still are very much applicable to their work today. 

Key takeaways

• The importance of campaigns and themes in marketing 
• Employee ownership and benefits to business
• The rise of localism and community 
• The need for authenticity and purpose

Resources  

#TalkingSpaces - Stride Treglown’s latest campaign aiming to keep us all more connected and providing a new talking space for flowing conversations and ideas. 

Inhabitant Series - A collection of interviews with the people that use Stride Treglown’s projects every day. The people that bring them to life. 

Shaping Future Places - Their campaign inspired by the principles behind Bournville.  

Shaping Future Places – The Symposium - Check out the 2018 presentations and materials from the event that Rob mentioned where Stride Treglown took a modern twist on the original 1901 Garden Cities Association symposium from Bournville. 

Women In Property - Rachel is an active member and former Chair of this organisation. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Marketing In Times Of Crisis is a new interview led podcast featuring inspirational built environment business leaders.

We’ve had to weather crisis’ before and podcast listeners will hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now.

I’m your host Ayo Abbas, a freelance marketing consultant. My new podcast will give a platform to more diverse architecture, engineering and construction industry voices that we don't ordinarily get to hear or get to learn from.

Marketing In Times of Crisis will be out soon - subscribe now and spread the word so you’re one of the first to hear it.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo