Hello and welcome to the latest episode of Marketing In Times of Crisis. My guest today is Helen Gawor, who is the Business Strategy Director at GKR Scaffolding.  

I first heard of GKR when I worked at Mace. GKR was and still are a Mace subcontractor who honestly stood out from the crowd for the way that they operated and their focus on people and relationships. 

Helen shares how, during the current pandemic, GKR has kept a low external marketing profile and focused on internal communications with their staff, the health wellbeing and safety of their teams on site and collaborating with clients and the wider industry. 

She shares some of the digital tools that have grown in use and importance during this time and how they have improved some things for the better.  

Key takeaways

• The importance of internal communications with your employees
• Making sure you stay connected with your clients
• Don’t operate in isolation – collaborate with the wider industry including your competitors 

Resources

Abbas Marketing

GKR Scaffolding

Build UK

Construction Leadership Council

Mace

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Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025