The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers

Ep 04: Strategy, Technology & Digital with Pascale Scheurer


Listen Later

Today’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be  mindful of other people’s personal circumstances in this current time.   

Key takeaways

  • Using more digital channels
  • Focus on attracting and retaining the best talent
  • Building relationships & networks
  • Being mindful of others

Links

Podcast host - Ayo Abbas - Built environment marketing consultant.

Pascale Scheurer 

Surface to Air

Perkins & Will

Ray Kurzweil


Peter Diamandis

 


This episode was recorded on Tuesday 23 June 2020.   

 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025

...more
View all episodesView all episodes
Download on the App Store

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineersBy Ayo Abbas, Marketing Consultant


More shows like The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

113 Listeners

Monocle on Design by Monocle

Monocle on Design

72 Listeners

The Urbanist by Monocle

The Urbanist

291 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,451 Listeners

Business of Architecture Podcast by Enoch Sears & Rion Willard

Business of Architecture Podcast

322 Listeners

The Learning Leader Show With Ryan Hawk by Ryan Hawk

The Learning Leader Show With Ryan Hawk

1,292 Listeners

About Buildings + Cities by Luke Jones & George Gingell Discuss Architecture, History and Culture

About Buildings + Cities

259 Listeners

Cold Call by HBR Presents / Brian Kenny

Cold Call

193 Listeners

Squiggly Careers by The Squiggly Career

Squiggly Careers

62 Listeners

Office Talk Australia, Marketing for Architecture by Office D.SHARP

Office Talk Australia, Marketing for Architecture

6 Listeners

Today in Focus by The Guardian

Today in Focus

998 Listeners

Working Hard with Grace Beverley by Grace Beverley

Working Hard with Grace Beverley

197 Listeners

Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers by Jon Clayton

Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

0 Listeners

Office Talk UK, Marketing for Architecture by Office D.SHARP

Office Talk UK, Marketing for Architecture

0 Listeners