Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.  

In our conversation, we cover how Gleeds marketing is:  

• moving towards being more strategic and customer-focused
• taking a sector-focused and campaign led approach
• having a clear brand and tone of voice that is both professional and playful 
• using LinkedIn to drive relationships and business

This episode was recorded on 26 October 2021.

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Resources

Abbas Marketing

Gleeds

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Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025