Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  

Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: 

• the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients 
• they approach the media and awards 
• social media and digital has played a huge role in their business. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on 08 October 2021.

Resources

Abbas Marketing

Ström Architects

Dave Sharp – Instagram is dead - MITR podcast

Hufton + Crow  Photography

James Silverman Photography

John Pawson

Gino Wickman

Greg McKeown – essentialism

Seth Godin – This is Marketing

The Business of Architecture podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025