Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

Today is my special end of year episode so you'll get:

• My podcast stats in numbers
• A whistle-stop tour of the key themes and discussions from my episodes this year
• A look forward to what's in store for '24
• And some of the Bloopers from this season.

Thanks to all my listeners and guests who have supported the show this year.

Episodes

Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Ep 59: How to master LinkedIn as marketers

Ep 58: Growing and marketing your profile online with Chris Simmons

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

EP 52: Boring, boring, boring: how to inject creativity into your marketing

EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup

Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas

Ep 45: A concrete approach to TikTok with Andrew Athias

Ep 44: ChatGPT and AI: A big opportunity?

Resources and links

12 days of Martech download

How to tell stories to get better clients webinar - Architizer Future Fest

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025