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Are Chinese brands on to something on the global stage?
WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally.
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By WARC
5
1010 ratings
WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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