We often assume that fresh is best, but the reality is more complicated. It all depends on how vegetables are stored, how long they’ve been in transit, and even how they’re cooked. While fresh vegetables are packed with nutrients right after harvest, they can lose a significant amount of vitamins and minerals by the time they reach your plate.

According to a 2023 study on UK consumer habits, nearly 90% of British consumers regularly buy frozen vegetables, showing a more balanced approach rather than overwhelmingly favoring fresh produce. Frozen vegetables are picked and frozen within hours, preserving up to 80% of their vitamin C, while fresh ones can lose up to 40% of their nutrients during storage and transport.

So, which option is healthier? Are frozen vegetables actually better than fresh ones? And what about cost and convenience?

In under 3 minutes, we answer your questions!

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A podcast written and realised by Amber Minogue

First Broadcast: 4/4/2025

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