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Are marketers missing the podcast opportunity?
Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & Insights, Oxford Road about WARC's new Global Ad Trends report covering the rise of video podcasts, creator convergence and big opportunities for brands in the podcast world.
Global Ad Trends: Podcast media sets sights on video boom — WARC Media subscribers can read the report in full and non-subscribers can read a sample report.
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By WARC
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Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & Insights, Oxford Road about WARC's new Global Ad Trends report covering the rise of video podcasts, creator convergence and big opportunities for brands in the podcast world.
Global Ad Trends: Podcast media sets sights on video boom — WARC Media subscribers can read the report in full and non-subscribers can read a sample report.
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