In this episode, Allan Cooke sits down with Adrian Galamba to explore a major shift happening in action sports: are pro athletes rethinking how they approach competition while injured? For years, riders would do everything possible to race through the pain, but today’s generation may be playing by a different set of rules.With new income streams from social media, sponsorships, and personal branding, do athletes feel less pressure to show up on race day at all costs? Allan and Adrian unpack what this shift means for the sport, the culture, and the future of competition.