In this podcast, I challenge dealers to think differently about how they select a website provider for their dealership. Comparing website features is often used as a way to select a platform but for dealers who are spending more than $10,000 of digital advertising, they need to consider other factors that can produce large financial swings.  Use this link to also download the latest reviews of website technology produced for the 2018 AWA Awards: http://awa.autos/2018-automotive-website-awards-report-dealers/ 

This free 450-page report is available for managers that have a dealership email address.