Are You Doing These 3 Things To Build Your Brand? - E5

Highlights from this episode: 

Are you doing these 3 things to build your brand? (00:35)

Review of "Leading Off: CEO Challenge: Fail at Something" by Steve Vargo (19:04)

Review of "Move The Middle" by April Jasper (19:47)

Review of "Benefits of Staff Delegation: A Look at What Tasks to Hand Over to Staff, & Why" by Jennifer Stewart (21:21)

Myopia Management Journey (25:44)

In Episode 4 I talked about the nonverbal ways to communicate your brand in your office and THIS week I'll give you some great, actionable ways to build your brand as a person, with your expertise, and your staff. 

This week I read the August 2020 issue of Optometric Management and found some great articles that really spoke to me and how I run my practice. Those were "Leading Off: CEO Challange: Fail at Something" (19:04), "Move the Middle" (19:47), and "Benefits of Staff Delegation: A Look at What Tasks to Hand Over to Staff, & Why" (21:21). There were several things I think I can use to be better in my practice and I got a good idea on how to get there but there were also some things I didn't necessarily agree with based on my own personal experiences with management in my office. Let me know if you can relate! 

My friends, this week brought some HUGE things in the myopia management world! I have never been more excited about making this my niche. I have more and more appreciation for my topographer and the conversations you ABSOLUTELY need to have with your high RX patients going through myopia management or orthokeratology. (25:44)

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