There's a question I get asked again and again by wellness business owners:

How much value should I actually be giving away for free… without sabotaging my income?

And it's a good question. Because when the balance is off, one of two things tends to happen:

Either you're exhausted, over-giving, and quietly resentful… Or you're inconsistent, holding back, and wondering why clients aren't flowing.

In this episode of The Wellness Business Show, I break down where that line actually is — and why this isn't really about "giving too much away" at all.

We talk about:

• why free content has lost its novelty (and what that means for your business)

• the real signs your free content is costing you energy or income

• why most people aren't over-giving… they're under-structuring

• the energetic imbalance that leads to burnout (and how to spot it early)

• why holding back information creates scarcity — not sales

• the role free content plays in a healthy client journey

• how to close the loop so people know what to do next

• why clients don't pay for information — they pay for clarity, support and direction

I also share how I personally approach free content — including why I believe every piece of content you create should be useful enough to create real change… without replacing the need to work with you.

If you've ever worried that:

• people are "just taking" and never buying

• you're pouring energy into content with little return

• or you're scared to clearly invite people to work with you…

This episode will reframe the whole thing.

🎧 Listen to the episode, then come and tell me in the DMs: Where does free content feel supportive in your business… and where does it feel draining?

Connect with me

• Instagram: https://www.instagram.com/kirstykianifard

• Website: https://www.kirstykianifard.com