From sniper scopes to startup hustle, this episode’s got it all. Asher Fink went from Camp Ramah to the U.S. Army, serving as a sniper in Iraq, before pivoting into the tech world and landing as Chief Commercial Officer at HT Vista. We talk about how military discipline shaped his leadership, why being a generalist is underrated in startups, and how he’s shaking things up in veterinary health. Plus, Asher shares what it was like moving his family to Israel and why he sees himself as a “business athlete” rather than just another exec. Buckle up—this one’s got range.

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00:00 - Intro
01:05 - Who is Asher Fink
06:09 - Marrying the Enemy: Business and Military Perspectives
09:56 - Asher’s Background: Career Journey
14:08 - Why Did You Join the Military: Personal Motivation
21:18 - What is a Business Athlete: Definition and Insights
24:30 - Military Tours: Iraq and Afghanistan Experiences
30:10 - College and Business School: Education Path
32:05 - Military Experience: Skills and Lessons Learned
36:40 - Raising a Family in New Jersey: Challenges and Rewards
38:05 - Moving to Israel: Cultural Transition
43:50 - Advice for Your Younger Self: Reflections and Wisdom
47:28 - Best Pizza: Rhode Island and NYC Recommendations
49:58 - Where to Find Asher: Social Media and Contact Info
51:30 - Better Last Name: Fink or Funk: Fun Debate

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