In this episode, James Geier, founder of Chicago-based 555 International, shares how the business has evolved into a design-driven fabrication business known for delivering immersive, high-impact brand environments all across the country.

Founded in 1988, Geier developed 555 into a go-to partner for custom fabrication projects across industries—from restaurants and retail stores to stadium installations and brand activations.

Geier walks us through some of the company’s most recognizable work, including its role in shaping the retail experience at SoFi Stadium, the Madhouse Team Store at Chicago’s United Center, the official store at the Indianapolis Motor Speedway Museum, the Florida Panthers Flagship Pro Shop, and more.

Geier also talks about starting his career designing for Niedermaier Furniture, creating and engineering the carousel bar at Francois Frankie in the Chicago Loop, and how he feels fashion fuels creativity.

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