There are two places you can put artwork for your podcast.

One is for the show, and the other is for the episode.

There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when you search for something). The other is the "Library" view and its the view you are using after you have subscribed to a show. 

Currently, in March 2020, Apple only shows the artwork in the Apple Podcasts app if you're NOT subscribed (the "Store" view). Once you subscribe to your show, the artwork for the episode does not appear when you press play.

It's annoying.

It also shows it in the "web based" version of Apple Podcasts and in the search results of Apple Podcasts (where it is really tiny).

So if you are trying to get your artwork for a specific episode to appear in Apple podcasts, it can be very confusing..

One other little twist is the popular app Overcast uses the artwork in the ID3 tag (which is INSIDE the mp3 file).

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