Today we have Jerry Acuff, CEO/Owner at Delta Point, Inc. He has been consulting and speaking extensively on the issues of sales and marketing excellence for over 30 years. He knows what it is like to be a frustrated salesperson starting out in sales (which is how he began). Through the years he has learned the secrets of how to be successful in selling as well as how to help others maximize their sales potential.

Jerry embodies his philosophy of Thinking Like a Customer. It is important to view your sales interactions through the eyes of your customers. He advocates being "other focused"—caring more about the customer than about the sale. This is the approach that Jerry takes with his clients.

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