Marketing is a necessary part in every brand or business. From the biggest movies to your small business, marketing is an important strategy for growing recognition and profit. Even though each of these brands and companies differ, marketing strategies are the same for everything. What we need to learn as business owners is what tactics we can use to successfully market our business. 

Suzy Crawford is a marketer through and through who has been in the marketing industry for 15 years. She spent 7 years at Google where she led marketing and ads teams and worked with the largest movie studios and TV networks to help them launch and market their programs. Suzy now owns her marketing agency where she runs ads and creates marketing strategies for businesses. While she works with marketing on big businesses, small businesses can use these tricks too.

Topics we cover: 

4:41 - Marketing at its foundation is universal..

9:52 - We need to be asking the right questions in marketing. While there are basic strategies, the tactics we use need to be unique for our brand. 

14:07 - What ultimately matters is not what your business wants, but rather what your target audience wants.

22:18 - Some specific marketing advice for small businesses is to not shy away from ads, but to be careful of who you hire for ads. 

As a small business owner, you need a strategy behind your marketing. A business needs to be marketed so that it can get eyes on it and get buyers. Ask the right questions and have a strategy behind your business, and you will see the growth!

Suzy’s Links: 

Instagram: https://www.instagram.com/itssuzycrawford/

Website: suzycrawford.com 

Grab Suzy’s freebies here:

https://launch.suzycrawford.com/enroll

https://launch.suzycrawford.com/bundle 

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!