China's media presence in Africa is far more pervasive today than it was a decade ago, but not in the conventional way. Very few people consume China's traditional media offerings on the continent but millions, often unaware, engage with Chinese-produced messaging online on a near-daily basis.

The Chinese government has become very sophisticated in distributing its content to African news outlets which is then published on websites and social media platforms. Beijing also does extensive media outreach across Africa, providing journalists with training, equipment, and complementary trips to China.

Dani Madrid-Morales, a journalism lecturer at the University of Sheffield, has been tracking Chinese media engagement in Africa for more than ten years and joins Eric & Cobus to provide an update on the latest trends.

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