The Danish town of Kalundborg should be a boom town, as the main manufacturing site for the weight loss drug Wegovy. The pharmaceutical company which makes it, Novo Nordisk, is the most valuable in Europe and has invested $8.5 billion dollars in a new plant there. Despite this economic bounty, Kalundborg’s schools are underperforming and entertainment opportunities are limited. Many young keen people say it’s peaceful but dull and can’t wait to get out to study and work in bigger cities like the capital, Copenhagen. Can the mayor persuade people to move and live there long term?