"Our goal was always to showcase every beer at every brewery as if it was our own."

Joslyn Erickson works in a unique but essential part of the beer industry. She runs Hop On Brewery Tours alongside partner Matt Farrelly, which the pair launched nearly a decade ago in Queensland. Back then, Brisbane had only six craft breweries and the Gold Coast was home to just a handful of breweries and venues where you could find anything other than mainstream beer.

It means Joslyn has enjoyed a front row seat to take in craft beer’s growth in South East Queensland, observing how the culture and attitudes have changed, whether for better or worse. At the same time, she's performed a crucial role stewarding at some of the country's major beer awards.

Will Ziebell and Craig Williams caught up with Joslyn to talk about the importance of embracing beer tourism, ways she believes breweries can find new customers, and her passion for beer education, which has seen her launch The Lauter Tun on Instagram.

Ahead of the chat, James and Will discuss a new series from Rob Horner on the impact of global beer cultures on Australian brewers, Mick Wüst's second deep dive into life at Fermentis, the lessons learned by Your Mates over their first decade, a joyous collab event featuring Deaf artist Gonketa, and the benefits of joining our Crafty Cabal beer club.

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Start of segments:

• 13:30 – Joslyn Erickson Part 1
• 41:13 – Grainstock 2025 Preview
• 45:48 – Joslyn Erickson Part 2

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