Jim Brinton brought the micro market to convenience services. Some operators have told him that he not only transformed the industry - but he also saved it.

What we have been focusing on recently is industry giants – movers and shakers, including Matthew Marsh of First Class Vending and Judson Kleinman of Corporate Essentials. Jim Brinton is in that “industry giant category" as both an operator and a supplier.

There are many great stories in the convenience services industry. In this episode of Automatic Merchandiser’s Vending & OCS Nation, you will hear one of the best of all – the story of Jim Brinton of Evergreen Refreshments and of course, Avanti Markets. He has truly revolutionized our industry – he introduced us to the micro market – the start of unattended retail.

Host Bob Tullio talks to Jim about his journey – how he became an operator and how his desire to find something better than vending, drove him to become a major industry innovator.