What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish, we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse, whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay.

Sally opens up about her journey from discovering photography to building a business grounded in professionalism, creative identity, and strategy all without relying on massive social media followings.

We talk about the power of community, SEO, confidence and staying true to your values while growing at your own pace. Whether you’re an emerging photographer or a seasoned creative, this conversation is packed with mindset shifts, marketing tips and real talk about what sustainable success actually looks like.

Where you'll find Sally:

• Instagram
• Portfolio
• Blog for Photographers
• Resources for Photographers
• Newsletter for Photographers

RESOURCES WE MENTION:

• ​Mailsuite

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

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