Join our free, 2-day workshop on 21 & 22 January 2026: ⁠subscribepage.io/businessworkshopwaitlist⁠

If your photography business feels busy but inconsistent, creative but chaotic, or successful yet fragile - this episode will bring clarity.

In today’s conversation, we’re introducing the four foundational pillars that now guide how we run our photography businesses. This framework didn’t come from theory or textbooks - it came from years of trial, error and learning the hard way what actually creates stability, confidence and growth as a photographer.

We walk through each pillar at a high level - business operations, money & pricing, client experience, and marketing & sales - explaining why each one matters, what happens when one is weak, and how they work together as a system.

This episode also gives you a clear look into why we built our 2026 Mastermind around these pillars, and how consistent, supported focus across all four can transform the way you experience your business throughout the year.

Focus & Flourish, Photography Business Talk is a podcast for food photographers and creative entrepreneurs who want to build stable, intentional, and sustainable businesses. Hosted by Marta and Linda, each episode blends real-world experience with thoughtful guidance on systems, pricing, marketing, mindset, and long-term growth - helping photographers create businesses that truly support their lives.

Join our free, 2-day workshop on 21 & 22 January 2026: ⁠⁠subscribepage.io/businessworkshopwaitlist⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

Join our free, 2-day workshop on 21 & 22 January 2026: subscribepage.io/businessworkshopwaitlist

If goal setting has ever left you feeling overwhelmed, behind, or unsure where to focus at the start of the new year - this episode is for you.

This conversation has been months in the making, and we talk about something we genuinely wish had existed earlier in our photography careers. In this episode, we’re sharing how we actually approach goal setting as photographers - and why that process led us to create our free 2-day business clarity workshop happening on 21-22 January 2026 followed by the year-long Business Mastermind.

We talk openly about how the start of a new year can feel emotionally loaded for creatives, why traditional goal-setting advice doesn’t always work for photographers, and how shifting toward structure, big picture and short-term planning can completely change the way you show up in your business.

This episode gently walks you into why we built our free workshop, who it’s for, and how guided support can help photographers move from vague intentions to a clear, realistic 90-day plan without pressure or burnout.

👉 You can find more about our upcoming Workshop and join the waitlist for our Business Mastermind here:
subscribepage.io/businessworkshopwaitlist

Focus & Flourish, Photography Business Talk is a podcast for food photographers and creative business owners who want to grow with clarity, confidence, and intention. Hosted by Marta Grabowska and Linda Hermans, each episode blends honest conversation with practical guidance on mindset, marketing, goal setting, and sustainable business growth - supporting photographers at every stage of their journey.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

As the year comes to a close, we’re reflecting on what 2025 really taught us - not the highlight-reel moments, but the lessons that shaped our businesses and mindset.

In this short and honest episode, we’re sharing the top three things we learned this year, plus one moment that stands out as a personal or professional win. We talk about the power of personal networks, how our pitching strategies evolved, what we learned about marketing and sales, and the reminder that growth rarely happens overnight.

If you’re ending the year feeling proud, frustrated, hopeful, or all of the above - this episode is for you.

Focus & Flourish is a podcast for food photographers and creative business owners navigating growth, change, and long-term success. Hosted by Marta Grabowska and Linda Hermans, each episode combines real-life experience with thoughtful insights on marketing, pitching, mindset, and building a creative business that evolves with you.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

This episode is a little different...

As the year winds down, we’re inviting you into a feel-good conversation about what sparks joy, fuels creativity, and helps us truly switch off. We’re sharing our Christmas traditions, the small rituals that ground us, and the creative comfort habits that help us recharge after a busy year of client work.

We talk a lot about food (of course), festive traditions from different cultures, and the little moments that remind us why rest, connection, and joy are just as important as productivity. Think favourite meals, cosy routines, seasonal inspiration and permission to slow down.

Pour yourself something warm, settle in and let this episode be a gentle pause in the middle of the holiday rush.

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

In this heartfelt and deeply honest conversation, we sit down with the incredible Rachel Korinek of Two Loves Studio to explore what it really looks like to evolve, grow and sustain a creative career over the long term. Rachel shares her journey through different seasons of business - including the pauses, pivots, identity shifts and reinventions that shaped her as both an artist and a business owner.

We dive into portfolio curation, pitching, creative longevity, taking time off, finding inspiration again and how your work changes as you change. Rachel also shares her take on modern pitching - why it matters more than ever, what makes a pitch stand out today, and how to build a sustainable pitching routine even when you’re already established. Whether you're in a growth season, a plateau, or a moment of reevaluating your direction, this episode will give you clarity, encouragement, and practical steps to move forward with confidence.

WHERE YOU'LL FIND RACHEL:

• https://www.instagram.com/twolovesstudio
  
• 
  https://www.youtube.com/twolovesstudio
  
• 
  https://twolovesstudio.com/
  
• 
  https://rachelkorinek.com/

Focus & Flourish is a podcast hosted by Marta Grabowska and Linda Hermans, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

Pitching has changed. Massively. What worked in early 2020’s absolutely does not work in 2026, especially for photographers trying to connect with brands, agencies and marketing teams who get dozens of DMs and emails every day. In this episode, we’re breaking down exactly what modern pitching looks like, how clients want to be approached now, and how you can position yourself with clarity, personality, and real value.

We talk about how the landscape has shifted, why generic ‘I love your product!’ messages fall flat, and what it actually takes to stand out in a world of fast digital communication, AI-assisted research and brands craving authenticity. You’ll learn how to research effectively, personalise your outreach, keep your first message short, and follow up without feeling awkward or pushy. If you're ready to pitch smarter - not harder - this episode is your 2026 pitching roadmap.

RESOURCES WE MENTION:

https://www.notion.so

https://www.hubspot.com/

https://mailsuite.com/

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

A well structured proposal is what turns an inquiry into a signed client. In this episode, we’re breaking down exactly how to create photography proposals that are clear, professional and persuasive, without the jargon that leaves clients confused.

We walk you through our entire proposal process: what we include, what we leave out, how we structure pricing and how our proposals have evolved over time. You’ll learn how to communicate value, outline scope, avoid misunderstandings and present your work in a way that makes clients say ‘yes!’ with confidence.

If you’ve ever wondered how to package your services clearly, explain your packages simply, or design a proposal that reflects your brand, this episode will give you the tools, structure and insights to impress every client.

EPISODES WE MENTION:

• Discovery Calls
• How to Set Your Pricing
• Licensing and Usage Fees
• Client Contracts
• AI in Photography

Focus & Flourish is a podcast hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

JOIN OUR FREE 2026 BUSINESS WORKSHOP

Discovery calls don’t have to feel like a sales pitch or performance. In this episode, we’re breaking down exactly how we approach photography discovery calls so you can lead confident, grounded conversations that build trust, filter out misaligned clients, and help you book the projects you actually want.

We’re sharing how we prepare, structure the call, guide the conversation, handle pricing questions, and watch for red and green flags. You’ll learn how to shift your mindset from “I need to impress them” to “We’re exploring whether we’re a good fit.” This episode will help you communicate your value clearly, ask the right questions, set expectations, and walk into every call feeling prepared instead of anxious.

Whether you're brand new to client calls or ready to refine your process, this episode will help you turn every discovery call into a professional, empowering experience for both you and your clients.

RESOURCES WE MENTION:

• The QUEST Method

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Your support means a lot! ♥️

If your laptop is constantly full, your RAW files are scattered everywhere and Lightroom feels like chaos waiting to implode - this episode is your new best friend. Today we’re breaking down our full workflow and file-handling systems as professional food photographers, so you can finally get organised and stop second-guessing yours.

And the best part? We each work totally differently and we dissect these different workflows in this episode.

One of us uses a fully automated system built around a Synology NAS, with seamless backups and zero manual steps. The other relies on portable SSDs, a structured folder system, and a manual (but super reliable) backup process. We walk through both workflows in detail, including how we handle working files when shooting on location, how we protect client files before we’re back at our main workstation and what we recommend for photographers at different experience levels.

From tethering, importing to Lightroom, through different approaches for how to work with Lightroom catalogs and image culling to long-term archiving, you’ll learn exactly how to build a workflow that works for you. Whether you want automation or simplicity.

Focus & Flourish is a podcast hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Your support means a lot! ♥️

What does it really take to thrive as a creative in today’s photography and content world? In this inspiring interview, we sit down with Sharon Grossman, industry veteran, agent-turned-producer and founder of Piccallo, a creative production company based in London.

Sharon shares her decades of experience representing and producing for top photographers and filmmakers, offering a behind-the-scenes look at what agencies are truly looking for when they hire or represent talent. We talk about why specialising matters more than ever, how to position yourself for long-term growth and how to navigate the evolving landscape of video, tech and AI as a modern creative.

If you’ve ever wondered how to stand out, build the right relationships, or shift your creative business in a more strategic direction this conversation is packed with wisdom, insights and actionable tips.

Where you'll find Sharon:

• www.piccallo.com
• Instagram
• LinkedIn

A special offer:

Sharon is offering an exclusive opportunity for photographers who want to rent a photography studio kitchen space in London through Piccallo. To learn more or book your session, reach out to Sharon directly via Instagram or email.

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️