One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.

In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.

And when objections come up? We talk about how to handle them with clarity and grace - whether it’s explaining your fee structure or responding when a client says, “That’s too expensive for us.”

THANK YOU to ⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠⁠⁠https://tethertools.com/?ref=167.⁠

RESOURCES WE MENTION:

• s01e06: Fee negotiation and money discussions
• s02e05: The Art of Upselling and Negotiation
• s02e06: How to Position Your Photography Services

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on Instagram 📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠. Your support means a lot! ♥️

Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.

In this episode, we explore how to shift that perspective.

We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your services to reflect it.

THANK YOU to ⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠⁠https://tethertools.com/?ref=167.⁠

RESOURCES WE MENTION:

The ChatGPT Prompt:

Create a buyer persona for a marketing director [Job Role] with [10 Years Experience] who works at a company in a in the [food and beverage industry] in Europe [Location] doing £50million [Average Annual Revenue] who is interested in purchasing [food photography services]. Include the following information:

Name: fictional nameResponsibilities: Top 5 roles or dutiesGoals: top 5 goals or motivationsChallenges: top 5 needs or challengesDaily Life: a short backstory including relevant emotions

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Business Newsletter⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠. Your support means a lot! ♥️

We’re diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.

From identifying the right opportunities to structuring offers that feel like a no-brainer, we’re sharing the real tactics that have helped us land our highest-profit jobs to date.

If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.

THANK YOU to ⁠⁠⁠Tether Tools⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠https://tethertools.com/?ref=167.⁠

RESOURCES WE MENTION:

• ‘Getting to Yes’ by Roger Fisher, William Ury and Bruce Patton
• Fee Negotiation and Money Discussions

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠Business Newsletter⁠

Linda's socials:

⁠⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠. Your support means a lot! ♥️

Today, we sit down with the incredibly talented Yessica Duque, a commercial food photographer known for her bold visuals, meticulous styling, and empowering presence in the industry.

Yessica shares her journey into photography, the moments and mentors that shaped her path, and how she built a thriving business rooted in creativity. We dive into her shooting process, the importance of tethering (shoutout to Tether Tools!), and the tools that help make her worlflow efficient and professional.

Whether you're just starting out or scaling your food photography business, this conversation is full of insight, wisdom, and heart.

Yessica's Portfolio, Instagram and Podcast.

THANK YOU to ⁠⁠⁠Tether Tools⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠https://tethertools.com/?ref=167.⁠

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠. Your support means a lot! ♥️

In this episode, we uncover the ins and outs of restaurant photography - from how to break into the industry to pricing, workflows, contracts, gear, and more.

We share real challenges we’ve faced, tips on pitching to the right clients, and what really happens behind the scenes during a restaurant shoot.

Whether you're just starting out or looking to refine your process, this episode is packed with practical advice and insights.

THANK YOU to ⁠⁠Tether Tools⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠https://tethertools.com/?ref=167.⁠

Inside this episode:

(00:00) - Intro

(00:30) - Welcome to the episode

(01:02) - Ways to get into restaurant photography

(06:56) - How to find the right restaurants to pitch to

(09:04) - Workflow for restaurant shoots

(14:52) - Typical timelines for restaurant projects

(18:16) - Gear we bring to a restaurant shoot

(20:10) - Contracts and licensing in restaurant photography

(23:34) - How to price restaurant work

(31:52) - The 20-60-20 rule in restaurant photography

(33:50) - Challenges we've faced and overcome

(41:21) - Bringing assistants to restaurant shoots

(45:43) - Until next time!

RESOURCES WE MENTION:

• How to set your pricing?
• Licensing and usage fees
• Client contracts

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠Business Newsletter

Linda's socials:

⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠through this link⁠⁠⁠⁠. Your support means a lot! ♥️

In this open and honest conversation, Marta shares her path into food photography - from early childhood inspirations to leaving her corporate career and stepping into full-time photography, just one month before the 2020 pandemic changed the world.

She opens up about her international journey from Poland to the UK and back, and how those experiences have shaped both her perspective and her business.

Tune in for a heartfelt episode filled with personal insights, lessons learned, and the power of embracing change.

THANK YOU to ⁠Tether Tools⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠https://tethertools.com/?ref=167.⁠

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

Business Newsletter

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠through this link⁠⁠⁠. Your support means a lot! ♥️

In this candid and inspiring kickoff to Season 2, Linda shares her journey into the world of food photography - from what first sparked her interest to the people and resources that helped shape her business.

She reflects on how her work and mindset have evolved, what’s changed since the early days, and the lessons she's learned along the way.

A must-listen for anyone at any stage of their creative business journey.

THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.

Resources we mention in this episode:

• ⁠⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠⁠
• Linda's ⁠⁠⁠⁠⁠⁠⁠⁠Instagram
• Lucia Marecak Members Club - FOOD Light
• 'How to Photograph Food' by Bea Lubas
• 'Creative Food Photography' by Kimberly Espinel
• 'The Photography Storytelling Workshop' by Finn Beales
• Lauren Caris Short - YouTube Channel
• Joanie Simone - YouTube Channel

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠through this link⁠⁠. Your support means a lot! ♥️

Join us on the latest episode of Focus & Flourish as we explore the art of blending diverse interests and genres in photography.

Many in our industry feel constrained by the notion of mastering a singular niche, like food photography, and struggle to integrate other passions into their work.

In this candid discussion, we share our personal experiences and strategies for incorporating varied interests seamlessly into both personal projects and client work. Discover how embracing versatility can enhance creativity and open doors to new opportunities. Whether you're drawn to landscapes, portraiture, or still life, learn how to navigate the intersection of multiple genres to enrich your photographic journey.

Tune in to uncover insights and inspiration for embracing the richness of diverse photographic pursuits!

Resources we mention in this episode:

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee, you can contribute by buying us a coffee ⁠through this link⁠. Your support means a lot! ♥️

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram

In this episode, we delve into the important topic of establishing a robust contract for photography projects.

Join us as we explore the components of a comprehensive contract, from setting clear terms on pricing and payment to outlining licensing rights and cancellation policies.

Should you consider charging a retainer? What key details should your contract include, such as shoot logistics, deliverables, and post-processing expectations?

Tune in as we break down the importance of contract clarity in safeguarding your business and fostering client relationships.

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️

Marta's socials:

⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Instagram

In this episode we discuss how to cultivate a positive and abundant money mindset.

As freelancers and business owners, it’s essential to be mindful of your thoughts and their profound influence on your daily actions and energy levels.

From understanding the significance of maintaining a 'financial cushion' to crafting a clear action plan with no room for doubt, we provide actionable strategies to propel your financial journey forward.

Tune in to gain invaluable insights towards financial empowerment.

Resources:

‘Secrets of the Millionaire Mind’ by T. Harv Eker

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️

Marta's socials:

⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram