Focus and Flourish

In this heartfelt and deeply honest conversation, we sit down with the incredible Rachel Korinek of Two Loves Studio to explore what it really looks like to evolve, grow and sustain a creative career over the long term. Rachel shares her journey through different seasons of business - including the pauses, pivots, identity shifts and reinventions that shaped her as both an artist and a business owner.

We dive into portfolio curation, pitching, creative longevity, taking time off, finding inspiration again and how your work changes as you change. Rachel also shares her take on modern pitching - why it matters more than ever, what makes a pitch stand out today, and how to build a sustainable pitching routine even when you’re already established. Whether you're in a growth season, a plateau, or a moment of reevaluating your direction, this episode will give you clarity, encouragement, and practical steps to move forward with confidence.

WHERE YOU'LL FIND RACHEL:

• https://www.instagram.com/twolovesstudio
  
• 
  https://www.youtube.com/twolovesstudio
  
• 
  https://twolovesstudio.com/
  
• 
  https://rachelkorinek.com/

Focus & Flourish is a podcast hosted by Marta Grabowska and Linda Hermans, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

Pitching has changed. Massively. What worked in early 2020’s absolutely does not work in 2026, especially for photographers trying to connect with brands, agencies and marketing teams who get dozens of DMs and emails every day. In this episode, we’re breaking down exactly what modern pitching looks like, how clients want to be approached now, and how you can position yourself with clarity, personality, and real value.

We talk about how the landscape has shifted, why generic ‘I love your product!’ messages fall flat, and what it actually takes to stand out in a world of fast digital communication, AI-assisted research and brands craving authenticity. You’ll learn how to research effectively, personalise your outreach, keep your first message short, and follow up without feeling awkward or pushy. If you're ready to pitch smarter - not harder - this episode is your 2026 pitching roadmap.

RESOURCES WE MENTION:

https://www.notion.so

https://www.hubspot.com/

https://mailsuite.com/

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

A well structured proposal is what turns an inquiry into a signed client. In this episode, we’re breaking down exactly how to create photography proposals that are clear, professional and persuasive, without the jargon that leaves clients confused.

We walk you through our entire proposal process: what we include, what we leave out, how we structure pricing and how our proposals have evolved over time. You’ll learn how to communicate value, outline scope, avoid misunderstandings and present your work in a way that makes clients say ‘yes!’ with confidence.

If you’ve ever wondered how to package your services clearly, explain your packages simply, or design a proposal that reflects your brand, this episode will give you the tools, structure and insights to impress every client.

EPISODES WE MENTION:

• Discovery Calls
• How to Set Your Pricing
• Licensing and Usage Fees
• Client Contracts
• AI in Photography

Focus & Flourish is a podcast hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

JOIN OUR FREE 2026 BUSINESS WORKSHOP

Discovery calls don’t have to feel like a sales pitch or performance. In this episode, we’re breaking down exactly how we approach photography discovery calls so you can lead confident, grounded conversations that build trust, filter out misaligned clients, and help you book the projects you actually want.

We’re sharing how we prepare, structure the call, guide the conversation, handle pricing questions, and watch for red and green flags. You’ll learn how to shift your mindset from “I need to impress them” to “We’re exploring whether we’re a good fit.” This episode will help you communicate your value clearly, ask the right questions, set expectations, and walk into every call feeling prepared instead of anxious.

Whether you're brand new to client calls or ready to refine your process, this episode will help you turn every discovery call into a professional, empowering experience for both you and your clients.

RESOURCES WE MENTION:

• The QUEST Method

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Your support means a lot! ♥️

If your laptop is constantly full, your RAW files are scattered everywhere and Lightroom feels like chaos waiting to implode - this episode is your new best friend. Today we’re breaking down our full workflow and file-handling systems as professional food photographers, so you can finally get organised and stop second-guessing yours.

And the best part? We each work totally differently and we dissect these different workflows in this episode.

One of us uses a fully automated system built around a Synology NAS, with seamless backups and zero manual steps. The other relies on portable SSDs, a structured folder system, and a manual (but super reliable) backup process. We walk through both workflows in detail, including how we handle working files when shooting on location, how we protect client files before we’re back at our main workstation and what we recommend for photographers at different experience levels.

From tethering, importing to Lightroom, through different approaches for how to work with Lightroom catalogs and image culling to long-term archiving, you’ll learn exactly how to build a workflow that works for you. Whether you want automation or simplicity.

Focus & Flourish is a podcast hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Your support means a lot! ♥️

What does it really take to thrive as a creative in today’s photography and content world? In this inspiring interview, we sit down with Sharon Grossman, industry veteran, agent-turned-producer and founder of Piccallo, a creative production company based in London.

Sharon shares her decades of experience representing and producing for top photographers and filmmakers, offering a behind-the-scenes look at what agencies are truly looking for when they hire or represent talent. We talk about why specialising matters more than ever, how to position yourself for long-term growth and how to navigate the evolving landscape of video, tech and AI as a modern creative.

If you’ve ever wondered how to stand out, build the right relationships, or shift your creative business in a more strategic direction this conversation is packed with wisdom, insights and actionable tips.

Where you'll find Sharon:

• www.piccallo.com
• Instagram
• LinkedIn

A special offer:

Sharon is offering an exclusive opportunity for photographers who want to rent a photography studio kitchen space in London through Piccallo. To learn more or book your session, reach out to Sharon directly via Instagram or email.

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️

Visual storytelling isn’t just about beautiful images. It’s about creating connection, emotion, and meaning through your work. In this episode of Focus & Flourish, we’re diving deep into what visual storytelling really means for photographers and creatives and how to turn it into a signature part of your business.

We’ll walk you through how we plan our shoots, develop concepts, and create visuals that align with both client goals and our creative vision. You’ll learn how to balance structure with imagination, showcase your expertise even when your portfolio is small and use creative or spec photoshoots as powerful portfolio builders.

Plus, we’ll share insights from our Visual Storytelling Ebook. A resource designed to help photographers craft stories that stand out and sell. Whether you’re building your brand or refining your process, this episode will help you transform your photography into strategy-led storytelling that attracts your ideal clients.

RESOURCES WE MENTION:

• Visual Storytelling and Photoshoot Planning in Food Photography

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️

Ever wondered what a polished, professional client process looks like from start to finish? In this behind-the-scenes episode of Focus & Flourish, we’re walking you through our entire photography client workflow from first pitch to final delivery.

We share how our pitching strategies have evolved since our earlier 2024 episode, the mindset shifts that have changed how we connect with clients and why a strong proposal and feedback process can completely transform your client experience. You’ll learn how we approach revisions, delivery, and follow-ups and how we use client feedback to spark new opportunities and rebookings.

Whether you’re building your first client workflow or refining your current one, this episode will help you create a premium, confidence-driven process that turns inquiries into long-term relationships.

RESOURCES WE MENTION:

• Visual Storytelling in Food Photography eBook

Focus & Flourish is the podcast for food photographers and creative entrepreneurs who want to build thriving, profitable and purpose-driven businesses. Hosted by professional photographers Marta Grabowska and Linda Hermans, each episode dives deep into the real-world challenges and strategies behind running a successful creative business. From marketing and client pitching to pricing, mindset and workflow.

Whether you’re a freelance photographer, content creator or creative business owner, you’ll find practical insights to help you:

• Attract and work with your dream clients
• Market your photography business with confidence
• Build a strong personal brand and recognizable visual identity
• Master SEO, social media and client communication
• Balance creativity with strategy for long-term growth

With honest conversations, inspiring guest interviews and proven business tips, Focus & Flourish, Photography Business Talk helps you turn your creative passion into a sustainable career. Tune in weekly to gain clarity, confidence and actionable strategies to help your photography business flourish.

Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️

What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish, we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse, whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay.

Sally opens up about her journey from discovering photography to building a business grounded in professionalism, creative identity, and strategy all without relying on massive social media followings.

We talk about the power of community, SEO, confidence and staying true to your values while growing at your own pace. Whether you’re an emerging photographer or a seasoned creative, this conversation is packed with mindset shifts, marketing tips and real talk about what sustainable success actually looks like.

Where you'll find Sally:

• Instagram
• Portfolio
• Blog for Photographers
• Resources for Photographers
• Newsletter for Photographers

RESOURCES WE MENTION:

• ​Mailsuite

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠Your support means a lot! ♥️

Social media can feel like a full-time job. But when used strategically, it can also be one of the most powerful tools for building your photography or creative business. In this episode of Focus & Flourish, we’re breaking down exactly what’s worked for us (and what hasn’t) when it comes to Instagram, LinkedIn, and beyond.

From creating a strong personal brand identity to connecting your content with real pitching opportunities, we share practical tips on how to use social media with intention. And without burning yourself out.

Whether you’re just starting to market your creative work or ready to refine your strategy, this conversation will help you show up online in a way that actually attracts clients.

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on ⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠Your support means a lot! ♥️