Focus and Flourish

In this open and honest conversation, Marta shares her path into food photography - from early childhood inspirations to leaving her corporate career and stepping into full-time photography, just one month before the 2020 pandemic changed the world.

She opens up about her international journey from Poland to the UK and back, and how those experiences have shaped both her perspective and her business.

Tune in for a heartfelt episode filled with personal insights, lessons learned, and the power of embracing change.

THANK YOU to ⁠Tether Tools⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠https://tethertools.com/?ref=167.⁠

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

Business Newsletter

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠through this link⁠⁠⁠. Your support means a lot! ♥️

In this candid and inspiring kickoff to Season 2, Linda shares her journey into the world of food photography - from what first sparked her interest to the people and resources that helped shape her business.

She reflects on how her work and mindset have evolved, what’s changed since the early days, and the lessons she's learned along the way.

A must-listen for anyone at any stage of their creative business journey.

THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.

Resources we mention in this episode:

• ⁠⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠⁠
• Linda's ⁠⁠⁠⁠⁠⁠⁠⁠Instagram
• Lucia Marecak Members Club - FOOD Light
• 'How to Photograph Food' by Bea Lubas
• 'Creative Food Photography' by Kimberly Espinel
• 'The Photography Storytelling Workshop' by Finn Beales
• Lauren Caris Short - YouTube Channel
• Joanie Simone - YouTube Channel

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠through this link⁠⁠. Your support means a lot! ♥️

Join us on the latest episode of Focus & Flourish as we explore the art of blending diverse interests and genres in photography.

Many in our industry feel constrained by the notion of mastering a singular niche, like food photography, and struggle to integrate other passions into their work.

In this candid discussion, we share our personal experiences and strategies for incorporating varied interests seamlessly into both personal projects and client work. Discover how embracing versatility can enhance creativity and open doors to new opportunities. Whether you're drawn to landscapes, portraiture, or still life, learn how to navigate the intersection of multiple genres to enrich your photographic journey.

Tune in to uncover insights and inspiration for embracing the richness of diverse photographic pursuits!

Resources we mention in this episode:

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee, you can contribute by buying us a coffee ⁠through this link⁠. Your support means a lot! ♥️

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Instagram

In this episode, we delve into the important topic of establishing a robust contract for photography projects.

Join us as we explore the components of a comprehensive contract, from setting clear terms on pricing and payment to outlining licensing rights and cancellation policies.

Should you consider charging a retainer? What key details should your contract include, such as shoot logistics, deliverables, and post-processing expectations?

Tune in as we break down the importance of contract clarity in safeguarding your business and fostering client relationships.

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️

Marta's socials:

⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Instagram

In this episode we discuss how to cultivate a positive and abundant money mindset.

As freelancers and business owners, it’s essential to be mindful of your thoughts and their profound influence on your daily actions and energy levels.

From understanding the significance of maintaining a 'financial cushion' to crafting a clear action plan with no room for doubt, we provide actionable strategies to propel your financial journey forward.

Tune in to gain invaluable insights towards financial empowerment.

Resources:

‘Secrets of the Millionaire Mind’ by T. Harv Eker

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️

Marta's socials:

⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Instagram

Understanding copyright terms, usage rights and licensing fees in the photography and videography industry is essential, so if you’ve ever struggled to navigate this topic, then this is the episode for you!

We talk about why you should never give away your copyright, how to explain licensing to clients and discuss various ways of negotiating usage rights with your clients.

Resources:

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. 

If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️

Marta's socials:

⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠

⁠⁠⁠⁠Instagram⁠⁠⁠⁠

⁠⁠⁠⁠YouTube⁠⁠⁠⁠

Linda's socials:

⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠

⁠⁠⁠⁠Instagram

If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️

In this episode, we explore sales techniques for successful fee negotiations and share valuable insights from our experiences in negotiating fee discounts.

Discover the significance of a well-prepared fee estimate and gain insights into our practices for creating them. Plus, learn effective strategies for handling discovery calls.

Tune in for practical tips on navigating financial discussions with clients.

Resources:

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Marta's socials:

⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠YouTube⁠⁠⁠

Linda's socials:

⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠

⁠⁠⁠Instagram

If you liked the episode, you can ⁠⁠⁠support us here⁠⁠⁠ ♥️

Setting your photography prices can be one of the most challenging tasks for your business.

In this episode, we share our experiences in setting our service fees and provide insights into how to calculate prices.

If you've ever wondered about how 'market rates' correlate with your fees, the best approach to calculating prices that leave you motivated, and how to communicate a fee increase to existing or returning clients, be sure to tune in to this podcast episode.

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Marta's socials:

⁠⁠https://foodsbymarta.com/⁠⁠

⁠⁠Instagram⁠⁠

⁠⁠YouTube⁠⁠

Linda's socials:

⁠⁠https://lindahermansphotography.com/⁠⁠

⁠⁠Instagram

Have you ever felt that your own thoughts hold you back from success in your business?

If so, join us in our discussion around limiting beliefs that we’ve experienced, such as imposter syndrome, and how we overcame them.

Learn how you can reframe your perception of what’s happening in your business to create opportunities for growth and view obstacles as learning experiences.

We also share how making connections with other creatives can be a powerful creative outlet as well as a way of forging new friendships.

Resources we mention in this episode:

If you liked the episode, you can ⁠⁠⁠support us here⁠⁠⁠ ♥️

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Marta's socials:

⁠⁠https://foodsbymarta.com/⁠⁠

⁠⁠Instagram⁠⁠

⁠⁠YouTube⁠⁠

Linda's socials:

⁠⁠https://lindahermansphotography.com/⁠⁠

⁠⁠Instagram

We apologise for the sound quality of this episode. We faced some challenges during the recording, but we assure you that we are committed to improving in the upcoming episodes. Thank you for your patience!

If you liked the episode, you can ⁠⁠support us here⁠⁠ ♥️

Pitching to new clients is arguably one of the least enjoyable activities within your photography business.

In this episode we share our opinions and experiences when it comes to cold pitching, how we’ve successfully pitched projects to new clients and when, if ever, is a good time to work for free. Plus, we touch on how to attract clients to you via your marketing strategy and online presence.

Resources we mention in this episode:

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Marta's socials:

⁠https://foodsbymarta.com/⁠

⁠Instagram⁠

⁠YouTube⁠

Linda's socials:

⁠https://lindahermansphotography.com/⁠

⁠Instagram