What does it really take to thrive as a creative in today’s photography and content world? In this inspiring interview, we sit down with Sharon Grossman, industry veteran, agent-turned-producer and founder of Piccallo, a creative production company based in London.

Sharon shares her decades of experience representing and producing for top photographers and filmmakers, offering a behind-the-scenes look at what agencies are truly looking for when they hire or represent talent. We talk about why specialising matters more than ever, how to position yourself for long-term growth and how to navigate the evolving landscape of video, tech and AI as a modern creative.

If you’ve ever wondered how to stand out, build the right relationships, or shift your creative business in a more strategic direction this conversation is packed with wisdom, insights and actionable tips.

Where you'll find Sharon:

• www.piccallo.com
• Instagram
• LinkedIn

A special offer:

Sharon is offering an exclusive opportunity for photographers who want to rent a photography studio kitchen space in London through Piccallo. To learn more or book your session, reach out to Sharon directly via Instagram or email.

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

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