Visual storytelling isn’t just about beautiful images. It’s about creating connection, emotion, and meaning through your work. In this episode of Focus & Flourish, we’re diving deep into what visual storytelling really means for photographers and creatives and how to turn it into a signature part of your business.

We’ll walk you through how we plan our shoots, develop concepts, and create visuals that align with both client goals and our creative vision. You’ll learn how to balance structure with imagination, showcase your expertise even when your portfolio is small and use creative or spec photoshoots as powerful portfolio builders.

Plus, we’ll share insights from our Visual Storytelling Ebook. A resource designed to help photographers craft stories that stand out and sell. Whether you’re building your brand or refining your process, this episode will help you transform your photography into strategy-led storytelling that attracts your ideal clients.

RESOURCES WE MENTION:

• Visual Storytelling and Photoshoot Planning in Food Photography

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️

Ever wondered what a polished, professional client process looks like from start to finish? In this behind-the-scenes episode of Focus & Flourish, we’re walking you through our entire photography client workflow from first pitch to final delivery.

We share how our pitching strategies have evolved since our earlier 2024 episode, the mindset shifts that have changed how we connect with clients and why a strong proposal and feedback process can completely transform your client experience. You’ll learn how we approach revisions, delivery, and follow-ups and how we use client feedback to spark new opportunities and rebookings.

Whether you’re building your first client workflow or refining your current one, this episode will help you create a premium, confidence-driven process that turns inquiries into long-term relationships.

RESOURCES WE MENTION:

• Visual Storytelling in Food Photography eBook

Focus & Flourish is the podcast for food photographers and creative entrepreneurs who want to build thriving, profitable and purpose-driven businesses. Hosted by professional photographers Marta Grabowska and Linda Hermans, each episode dives deep into the real-world challenges and strategies behind running a successful creative business. From marketing and client pitching to pricing, mindset and workflow.

Whether you’re a freelance photographer, content creator or creative business owner, you’ll find practical insights to help you:

• Attract and work with your dream clients
• Market your photography business with confidence
• Build a strong personal brand and recognizable visual identity
• Master SEO, social media and client communication
• Balance creativity with strategy for long-term growth

With honest conversations, inspiring guest interviews and proven business tips, Focus & Flourish, Photography Business Talk helps you turn your creative passion into a sustainable career. Tune in weekly to gain clarity, confidence and actionable strategies to help your photography business flourish.

Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️

What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish, we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse, whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay.

Sally opens up about her journey from discovering photography to building a business grounded in professionalism, creative identity, and strategy all without relying on massive social media followings.

We talk about the power of community, SEO, confidence and staying true to your values while growing at your own pace. Whether you’re an emerging photographer or a seasoned creative, this conversation is packed with mindset shifts, marketing tips and real talk about what sustainable success actually looks like.

Where you'll find Sally:

• Instagram
• Portfolio
• Blog for Photographers
• Resources for Photographers
• Newsletter for Photographers

RESOURCES WE MENTION:

• ​Mailsuite

Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.

Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.

You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:

• ​Grow your photography business with purpose and confidence
• ​Master social media marketing and SEO for photographers
• ​Develop a strong personal brand identity
• ​Balance creativity with business strategy
• ​Turn your passion for photography into long-term professional success

Whether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.

Hit play, get inspired, and start flourishing. One focused step at a time.

Follow us on ⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠Your support means a lot! ♥️

Social media can feel like a full-time job. But when used strategically, it can also be one of the most powerful tools for building your photography or creative business. In this episode of Focus & Flourish, we’re breaking down exactly what’s worked for us (and what hasn’t) when it comes to Instagram, LinkedIn, and beyond.

From creating a strong personal brand identity to connecting your content with real pitching opportunities, we share practical tips on how to use social media with intention. And without burning yourself out.

Whether you’re just starting to market your creative work or ready to refine your strategy, this conversation will help you show up online in a way that actually attracts clients.

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on ⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠Your support means a lot! ♥️

AI is changing the way we create, work, and run our businesses. And as photographers, that can feel both exciting and overwhelming.

In this episode of Focus & Flourish, we’re diving deep into how AI is already showing up in our photography businesses, from editing and pitching to content creation and idea generation.

But we’re not stopping there. We’re asking the bigger questions too: Will AI take over creative work? What’s the impact on the environment and society? And how can we, as photographers and creatives, build businesses that use AI thoughtfully while still giving back?

If you’ve ever wondered how to embrace AI without losing your artistry, or how to future-proof your creative business in an ethical, inspiring way, this episode is for you.

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on ⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠Your support means a lot! ♥️

We’re closing out Season 2 by sharing the biggest mistakes we’ve made in our food photography businesses (so you don’t have to).

From underpricing and overdelivering to ignoring our network and struggling with work-life balance, we’re laying it all out candidly and honestly. These are the things we wish we’d known earlier, and the hard-earned lessons that shaped how we work today.

Expect real talk about money, boundaries, productivity, and long-term growth. All that with plenty of takeaways you can apply to your own journey.

It’s the kind of episode we wish we had when we were starting out. See you there!

RESOURCES WE MENTION:

• Our 'Visual Storytelling & Photoshoot Planning' Guide
• How to set your pricing
• Fee negotiation and money discussions
• Winning Bigger Deals: The Art of Upselling and Negotiation

THANK YOU to ⁠⁠⁠⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠⁠⁠⁠⁠⁠https://tethertools.com/?ref=167.⁠⁠⁠⁠

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on ⁠⁠⁠Instagram⁠⁠ ⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠Your support means a lot! ♥️

We’re pulling back the curtain on how we market our businesses to generate leads - no fluff, no gatekeeping.

In this episode, we’re sharing the marketing strategies that have genuinely worked to bring leads into our food photography businesses. From, Instagram through past projects, alternative social media platforms to targeted pitching a.k.a. reaching out to brands with specific project ideas in mind.

We also talk about how optimizing our websites and using location-based SEO helps clients find us organically.

Whether you're just starting out or trying to build more consistent leads, we’re giving you a real-world look at what’s working right now, and how you can make it work for you too.

THANK YOU to ⁠⁠⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠⁠⁠⁠⁠https://tethertools.com/?ref=167.⁠⁠⁠

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on ⁠⁠Instagram⁠⁠ 📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. Your support means a lot! ♥️

We’re firm believers that great photography is more about skill than kit.

Creativity, storytelling, and understanding light will always matter more than having the latest gear. But since many of you have asked, we’re pulling back the curtain on what we use to get the job done.

In this episode, we share the cameras, lenses, and tools we rely on in our food photography work and why we chose them.

We’re also chatting about our experience with Tether Tools (our Season 2 sponsor!) and how tethering has helped improve our workflow on set.

LINDA’S GEAR

BODY + LENSES:

• Sony a7c Mark II
• 24-70 mm lens
• 50 mm f/1.8
• 90 mm macro
• 35 mm
• 16-35 mm
• 70-200 mm

TRIPOD:

• Manfrotto Befree GT XPRO

LIGHTS:

• 2 x ZHIYUN MOLUS X100 Pro [Official] Video Light 100W with 2600mAh Battery

SOFTBOX:

• 90 cm octagonal soft box

MARTA’S GEAR

BODY + LENSES:

• Canon EOS 5D Mark IV
• Canon 50 mm f/1.4 EF USM
• Canon 100 mm f/2.8 L EF Macro IS USM
• Canon 24-70 mm f/2.8 L II EF USM
• K&F Concept Variable Fader ND Filter

TRIPOD:

Manfrotto MT055 XPRO 3 with ball head MHXPRO-BHQ2

LIGHTS:

• Godox TT685 Speedlight for Canon mounted onto a Bowens mount attached to a light stand

• Godox Trigger X2T for Canon
• Godox SL150W continuous video light

SOFTBOX:

• 80x120 cm soft box

THANK YOU to ⁠⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠⁠⁠⁠https://tethertools.com/?ref=167.⁠⁠

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on ⁠Instagram⁠ 📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠. Your support means a lot! ♥️

Ever felt like walking away from it all? You’re not alone.

In this special crossover episode with Rosslyn and Mikyla from the Food Photography Corner Podcast, we’re getting real about the moments we almost gave up on our food photography journeys - and how we turned things around.

We talk about the early struggles, the biggest challenges (hello, money stress, burnout, and self-doubt), and the powerful turning points that helped us keep going. From mindset shifts to business wins, practical strategies, and the support systems that lifted us up - this is a raw and honest look at the reality behind the glossy images.

If you're in need of a reminder that you're not alone - and that growth is still possible - this one’s for you.

RESOURCES WE MENTION:

• 'The Mountain Is You' by Brianna Wiest
• Food Photography Corner Podcast (hosted by Rosslyn & Mikyla)

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on ⁠Instagram⁠ 📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠. Your support means a lot! ♥️

One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.

In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.

And when objections come up? We talk about how to handle them with clarity and grace - whether it’s explaining your fee structure or responding when a client says, “That’s too expensive for us.”

THANK YOU to ⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠⁠⁠https://tethertools.com/?ref=167.⁠

RESOURCES WE MENTION:

• s01e06: Fee negotiation and money discussions
• s02e05: The Art of Upselling and Negotiation
• s02e06: How to Position Your Photography Services

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

Follow us on Instagram 📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠. Your support means a lot! ♥️