This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Federico Imparatta to the show. Federico is the founder of Ataraxy, a digital product agency, which helps lead strategic development and execution of digital solutions that drive business growth. His team's technical expertise is in software & hardware development, product development, and design to deliver high-quality digital products with the overarching goal of empowering entrepreneurs to thrive in the digital era. Today, he joins Bryan to talk about his business and the reality of developing digital fitness products.

One Powerful Quote:

35:07: “Don’t ever fall in love with the idea.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:18: Bryan opens the show by asking Federico about developing digital fitness products. 

7:44: Federico talks about the managing expectations when crafting digital solutions. 

11:38: Bryan and Federico discuss how today's business thinking is influencing the development of approaches to crafting business processes.

19:55: Bryan inquires with Federico about data driven decision making and why that can be challenging.

23:37: Federico reveals his secret on how to keep a team/organization open minded to data driven decision making. 

30:30: Federico shares his beliefs about the next trends in digital products and fitness. 

35:06: Federico imparts his final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.ataraxydigital.com/

Guest Contact Information:

https://www.linkedin.com/in/federicoimparatta/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163