Fitt Insider

Today, I'm joined by Geoff Cook, CEO of Noom.

Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good.

In this episode, we discuss the evolution of the company’s digital health platform.

We also cover:

• Adding GLP-1s • Entering the longevity sector • Merging wellness and healthcare

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Noom's website: https://www.noom.com/ Noom’s LinkedIn: https://www.linkedin.com/company/noom Geoff’s LinkedIn: https://www.linkedin.com/in/geoff-cook-0a35ba3/ Twitter/X: https://x.com/noom Facebook: https://facebook.com/noom Newsroom: https://www.noom.com/press-and-media/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:40) Jeff's Journey to Becoming Noom's CEO (04:02) Challenges and Strategies in Prescription Era (08:00) Noom's Holistic Approach (10:30) Navigating the Wellness and Healthcare Landscape (12:02) Behavior Change and Medication Integration (24:42) Compounded Medications and Regulatory Challenges (35:28) Future Roadmap (38:44) Conclusion

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro.

Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood.

In this episode, we discuss the company's innovative nootropic products.

We also cover:

• Building the brand • Scaling on TikTok Shop • Going from niche to mainstream

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Neuro’s Website: https://neurogum.com/

Neuro’s TikTok: https://www.tiktok.com/@neurogum

Neuro’s IG: https://www.instagram.com/neurogum/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion

Today, I'm joined by Oleg Stavitsky, co-founder & CEO of Endel.

Harnessing the neuroscience of music, Endel engineers personalized, adaptive wellness soundscapes to help people focus, relax, and sleep better.

In this episode, we discuss the company's AI-powered functional audio platform. 

We also cover:

• The future of sound wellness • Studying the efficacy of soundscapes • Potential integrations and partnerships

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Download Endel’s App: https://endel.io/ Endel’s IG: https://www.instagram.com/endelsound/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:54) The Concept and Technology Behind Endel (03:15) Wellness and Audio (04:44) Scientific Validation and Early Challenges (12:50) Current Progress and Future Opportunities (18:19) Artist Collaborations (20:52) Potential Integrations and Partnerships (27:53) Building and Scaling Endel (31:37) Funding and Profitability (35:00) Conclusion

Today, I'm joined by Mark Rivers, CEO of Canyon Ranch.

Diversifying its portfolio with member clubs, residences, and medical services, Canyon Ranch is evolving from pioneering resort to comprehensive health and wellness brand.

In this episode, we explore the company’s continued expansion plans.

We also cover:

• Innovating to meet consumer needs • Canyon Ranch's approach to longevity • Why it’s doubling down on human connection

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Canyon Ranch’s Website: https://www.canyonranch.com/ Canyon Ranch’s IG: https://www.instagram.com/canyonranch/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:43) Canyon Ranch’s Background (04:59) Expanding the Canyon Ranch Portfolio (07:27) Innovations and Future Developments (11:07) Personal Wellness Journeys (15:23) The Canyon Ranch Experience (18:14) Anecdote of an NFL Players Experience at Canyon Ranch (20:56) Exploring Longevity and Health Span (23:34) Launching the LONGEVITY8™ Program (27:00) Wellness Innovation (33:43) Maintaining Excellence Across Locations (37:08) Conclusion

Today, I'm joined by Pranitha Patil, co-founder and COO of Function Health.

Translating 100+ labs into personalized insights, Function is making advanced health data accessible and actionable — simplifying how members monitor and improve health over time.

In this episode, we explore the company’s mission to empower health agency.

We also cover:

• Function Health’s rapid growth • Raising $53M in a celeb-packed Series A  • Pranitha’s vision for an all-in-one health platform

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Function Health’s Website: https://www.functionhealth.com/  Function Health’s IG: https://www.instagram.com/functionhealth/?hl=en  Pranitha’s LinkedIn: https://www.linkedin.com/in/pranithapatil/ 

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:39) Background on Function Health (02:48) The Importance of Comprehensive Testing (05:15) Founding Story and Personal Motivation (09:22) Function's Membership and Testing Process (12:25) Integrating Data for Personalized Health (16:19) Future of Health Data and AI Integration (17:48) Affordable Membership Model (19:15) Company Growth and Waitlist Strategy (23:00) Fundraising and Future Goals (28:50) Data Privacy and Security (31:03) Future Roadmap (32:36) Conclusion

Today, I'm joined by Colleen Cutcliffe, co-founder & CEO of Pendulum Therapeutics.

Backed by actress Halle Berry, Pendulum is a microbiome biotech company disrupting probiotics with doctor-formulated metabolic health supplements.

In this episode, we explore the links between gut health and metabolism.

We also cover:

• The science behind Pendulum’s medical probiotics • Advocating for healthspan over healthcare • Where preventative health is headed

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Pendulum Therapeutics’ Website: https://pendulumlife.com/

Pendulum Therapeutics’ IG: https://www.instagram.com/pendulumlifeco/

Colleen’s IG: https://www.instagram.com/drcolleencutcliffe/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:28) Colleen’s Background and Founding Pendulum (02:02) The Science Behind Pendulum's Innovations (05:50) Product Portfolio and Market Impact (08:02) Developing and Scaling Probiotic Solutions (11:19) Consumer and Healthcare Integration (15:18) The Future of Preventative Health (28:54) Advocating for Healthspan Over Healthcare (33:21) Conclusion

Today, I'm joined by Colin Watts, CEO of Thorne.

Enhancing well-being with personalized health solutions, Watts leads an integrative approach combining rigorously crafted nutritional supplements and biometric testing. In this episode, we discuss Thorne's evolution from supplements to science-backed wellness.

We also cover:

• Thorne's emphasis on quality and innovation

• Expanding into diagnostics and personalized nutrition

• Colin’s insights from a 30-year career in consumer healthcare

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Thorne’s Website: https://www.thorne.com/

Thorne’s IG: https://www.instagram.com/thornehealth

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:44) Colin's and Thorne’s Background 

(06:34) Thorne's Core Business and Evolution

(11:07) Innovation and Consumer Focus

(13:58) Health Kits and Diagnostic Testing

(19:03) Challenges and Opportunities in Wellness

(23:19) Thorne's Partnerships

(28:52) Colin's Vision

(37:20) Future Roadmap

(39:26) Conclusion

Today, I'm joined by Philipp Roesch-Schlanderer, co-founder & CEO of EGYM.

Based in Munich, EGYM supplies smart strength solutions to 18K global fitness partners while connecting employees of 16K corporate clients to local workouts. Scaling up, the fitness tech company just raised $200M in a Series G round, reaching a $1B valuation.

In this episode, we discuss how EGYM plans to deploy fresh capital and expand stateside.

We also cover:

• EGYM's vertically integrated strategy  • Growing its corporate wellness program Wellpass • Using AI to personalize workouts and improve outcomes

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

EGYM’s Website: https://egym.com/us

EGYM’s IG: https://www.instagram.com/egym_global/

-

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:41) Recent Developments and Funding (03:41) Strategic Investor Partnerships (09:17) Expansion into Corporate Wellness (22:32) How EGYM Has Found Success (28:09) AI and Personalized Workouts (33:39) Industry Trends and Future Roadmap (39:50) Holistic Health (42:04) Conclusion

Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz.

Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience. 

In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand.

We also cover:

• The future of holistic wellness

• Optimizing franchise operations

• Jamie's vision for revolutionizing the industry

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

SweatHouz’s Website:https://www.sweathouz.com/

SweatHouz’s IG: https://www.instagram.com/sweathouz/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:44) Jamie’s Journey in Franchising

(02:30) Origin and Growth of SweatHouz

(04:36) SweatHouz’s Offerings

(06:49) SweatHouz 1.0 vs. 2.0

(11:07) Franchising Strategy and TAM

(14:16) Differentiation

(21:50) Strategizing for a Billion-Dollar Exit

(24:09) The Future of Fitness and Wellness

(28:34) Digital Therapy 

(30:20) Scaling and Franchisee Selection

(36:48) Partnerships and Future Roadmap

(38:38) Conclusion

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual.

An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it’s a nine-figure business and category leader.

In this episode, we discuss Ritual's commitment to science and transparency. 

We also cover:

• Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Rituals’s Website: https://ritual.com/

Ritual’s IG: https://www.instagram.com/ritual

Ritual’s TikTok: https://www.tiktok.com/@ritual

-   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion